Madonna to Premiere New Music Video on Snapchat

Sorry, YouTube. The Material Girl is using a social media platform for her latest release that’s more … in vogue.

Madonna is releasing the first music video for her new album, Rebel Heart, on Thursday through the social media app Snapchat.

The picture messaging app’s estimated 200 million users can watch her “Living for Love” video on its “Snap Channel,” Billboard reports.

The first six tracks of the new album, including “Living for Love”, are already available after a massive online leak last December. Rebel Heart suffered another leak Monday that included the 25-track deluxe edition.

The album officially goes on sale March 10.

[Billboard]