New York Times online readers were treated to an unfortunate juxtaposition Monday when an Apple iPad Air ad ran next to an article about Malaysian Airlines flight 370. The homepage showed an underwater scuba diver next to the headline, “Malaysia Says Jet Went Down in Ocean.”
Ad Age’s Michael Learmonth caught the gaffe:
This was a case of bad luck for Apple as advertisers do not have prior knowledge of what headlines will appear on a homepage. A spokesperson for the Times told Ad Age, “It was an unfortunate coincidence that this particular creative ran adjacent to that particular article. The ad was taken down by mutual agreement and we are still determining a resolution regarding placing the ad again.”
[Ad Age]
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com