If you’ve ever thought about cracking open a bowling ball, what’s inside may surprise you. A marketing video released by bowling ball manufacturer Storm offers a rare look into how the balls function. An oddly shaped structure called a weight block helps give the ball the momentum it needs to roll down the lane properly. According to the video, the block in the Storm ball is designed to transfer energy from the ball to the pins at the most critical moment, hopefully increasing the bowler’s chance of landing a strike. No amount of technology can save you if you can’t keep the ball out of the gutter, though.
More Must-Reads from TIME
- Welcome to the Golden Age of Scams
- Introducing TIME's 2024 Latino Leaders
- How to Make an Argument That’s Actually Persuasive
- Did the Pandemic Break Our Brains?
- 33 True Crime Documentaries That Shaped the Genre
- The Ordained Rabbi Who Bought a Porn Company
- Why Gut Health Issues Are More Common in Women
- The 100 Most Influential People in AI 2024
Contact us at letters@time.com