• Politics

Jeb Bush to Propose New ‘Reform Conservative’ Agenda in Detroit Address

6 minute read

Former Florida Gov. Jeb Bush will lay out the case for his “reform conservative” agenda in Detroit Wednesday, with a speech intended to broaden the reach of the Republican Party and focus the coming presidential campaign on the economic plight of the American middle class.

“I know some in the media think conservatives don’t care about the cities,” Bush plans to say to the Detroit Economic Club, in what amounts to the first policy address of his unofficial presidential campaign. “But they are wrong. We believe that every American and in every community has a right to pursue happiness. They have a right to rise.”

He will promise a “new vision,” with many details to come later, contrasting what Americans have been hearing from Washington, with a focus on raising incomes by ensuring “economic freedom.” Many of the remarks hit marks that politicians in both parties have been speaking about for years: The fear that the next generation of Americans will be worse off than the last, the preference for political solutions that arise in the state government and the idea that policy innovation is central to the nation’s economic future.

See the 2016 Candidates Looking Very Presidential

Values Voters Summit
Sen. Ted Cruz is surrounded by stars and stripes at the 2014 Values Voter Summit in Washington, D.C. on September 26, 2014. Mark Peterson—Redux
USA - Hillary Clinton speaks at Iowa Senator Tom Harken'a annual Steak Fry
Hillary Clinton Hillary Clinton gazes pensively into the distance at Iowa Senator Tom Harken'a annual Steak Fry in Indianola, Iowa on September 14, 2014.Brooks Kraft—Corbis for TIME
Jeb Bush
Jeb Bush Former Florida Gov. Jeb Bush flashes a power watch before giving his keynote address at the National Summit on Education Reform in Washington on Nov. 20, 2014. Susan Walsh—AP
Sen. Bernie Sanders Launches Presidential Bid In Vermont
Bernie Sanders waves to supporters after officially announcing his candidacy for the U.S. presidency during an event at Waterfront Park in Burlington, Vermont, on May 26, 2015.Win McNamee—Getty Images
Political Theatre
Chris Christie New Jersey Governor Chris Christie strikes a presidential power stance at the ceremony for the opening of the 206 bypass in Hillsborough, New Jersey on October 28, 2013.Mark Peterson—Redux
Former Hewlett-Packard Co Chief Executive Officer Carly Fiorina listens to her introduction from the side of the stage at the Freedom Summit in Des Moines, Iowa on Jan. 24, 2015.
Former Hewlett-Packard Co Chief Executive Officer Carly Fiorina listens to her introduction from the side of the stage at the Freedom Summit in Des Moines, Iowa on Jan. 24, 2015. Jim Young—Reuters
Georgia Senate Candidate David Perdue Campaigns With Sen. Rand Paul (R-KY)
Rand Paul Sen. Rand Paul works a crowd during a campaign stop on October 24, 2014 in McDonough, Georgia. Jessica McGowan—Getty Images
Rick Perry
Rick Perry Texas Gov. Rick Perry looks powerfully patriotic during the National Anthem before an NCAA college football game on Nov. 27, 2014, in College Station, Texas.David J. Phillip—AP
Bobby Jindal
Bobby Jindal Louisiana Gov. Bobby Jindal looks to the future during The Family Leadership Summit on Aug. 9, 2014, in Ames, Iowa. Charlie Neibergall—AP
Martin O'Malley
Martin O'Malley Maryland Governor Martin OíMalley ponders decorating ideas in front of his possible future home on CBS's Face the Nation on Feb. 23, 2014. Chris Usher—AP
Marco Rubio
Marco Rubio Sen. Marco Rubio looks determined the morning after the State of the Union address in Washington, D.C. on January 29, 2014.Melissa Golden—Redux
Ben Carson
Ben CarsonBen Carson at the Conservative Political Action Committee annual conference on March 8, 2014. Susan Walsh—AP
Barack Obama, Jim Webb
Jim Webb Retiring Sen. Jim Webb imitates the presidential wave during a rally in Virginia Beach, Va. on Sept. 27, 2012.Steve Helber—AP
John Kasich, Election
John Kasich Ohio Gov. John Kasich practices his presidential victory pose at the Ohio Republican Party celebration on Tuesday, Nov. 4, 2014, in Columbus, Ohio. Tony Dejak—AP
Conservative Political Action Conference
Rick Santorum Former Pennsylvania Senator Rick Santorum looks resolute at CPAC, the Conservative Political Action Conference on March 7, 2014. Brooks Kraft—Corbis
Scott Walker
Scott Walker Wisconsin Republican Gov. Scott Walker practices the presidential point on March 3, 2014 in Milwaukee. Jeffrey Phelps—AP
Mike Huckabee
Mike Huckabee Former Arkansas Gov. Mike Huckabee fine-tunes his presidential oratory at the Conservative Political Action Committee annual conference in National Harbor, Md. on March 7, 2014. Susan Walsh—AP
Former Rhode Island Governor Chafee poses for a selfie with a student after announcing he will seek the Democratic nomination to be U.S. president during an address to the GMU School of Policy, Government, and International Affairs in Arlington
Lincoln Chafee, Former Rhode Island Governor, poses for a selfie with a student after announcing he will seek the Democratic nomination for president in Arlington, Va. on June 3, 2015. Jonathan Ernst—Reuters
FILE: Lindsey Graham To Run For President
Lindsey Graham Lindsey Graham announced his plans to join the 2016 presidential race.Alex Wong—Getty Images
Former New York governor George Pataki listens to a question at the First in the Nation Republican Leadership Conference in Nashua, New Hampshire, in this April 17, 2015 file photo. Pataki on May 28, 2015 entered the race for the 2016 Republican presidential nomination, joining a crowded field of candidates vying to retake the White House for their party. REUTERS/Brian Snyder/Files
George Pataki Former New York governor George Pataki listens to a question at the First in the Nation Republican Leadership Conference in Nashua, New Hampshire, in this April 17, 2015 file photo.Brian Snyder—Reuters

Coming amid an aggressive fundraising and staffing surge by the all-but-certain presidential contender, the speech marks Bush’s first attempt to define himself on the public stage. In recent weeks, Bush has benefited from positive reception from party leaders and wealthy donors, along with veteran campaign staff who have moved to join his campaign in waiting. But he has yet to publicly make his case for the White House.

“The recovery has been everywhere but in the family paychecks,” Bush will say according to prepared excerpts, embracing the income inequality theme recently touted by many other likely Republican presidential candidates. “The American Dream has become a mirage for far too many.”

He is set to criticize Washington, DC, the city where his father and brother both served as president, as city too focused on government,

“This really isn’t understood in Washington D.C. And you can see why: It’s a company town,” Bush will say. “And the company is government. It’s all they know. For several years now, they have been recklessly degrading the value of work, the incentive to work, and the rewards of work.”

The Des Moines Register reported Wednesday that Bush will make his inaugural trip to the early state of Iowa next month.

“So I say: Let’s go where our ideas can matter most,” Bush will continue. “Where the failures of liberal government are most obvious. Let’s deliver real conservative success. And you know what will happen? We’ll create a whole lot of new conservatives.”

The excerpts are below:

How do we restore America’s faith in the moral promise of our great nation that any child born today can reach further than their parents?
This is an urgent issue: Far too many Americans live on the edge of economic ruin.
And many more feel like they’re stuck in place, working longer and harder, even as they’re losing ground.
Tens of millions of Americans no longer see a clear path to rise above their challenges.

Today and in the coming weeks, I will address this critical issue.
And I will offer a new vision. A plan of action that is different than what we have been hearing in Washington D.C.
It is a vision rooted in conservative principles and tethered to our shared belief in opportunity and the unknown possibilities of a nation given the freedom to act, to create, to dream and to rise.

Six years after the recession ended, median incomes are down, households are, on average, poorer … and millions of people have given up looking for a job altogether.
Roughly two out of three American households live paycheck to paycheck. Any unexpected expense can push them into financial ruin. We have a record number of Americans on food stamps and living in poverty.
The recovery has been everywhere but in the family paychecks. The American Dream has become a mirage for far too many.
So the central question we face here in Detroit and across America is this: Can we restore that dream — that moral promise — that each generation can do better?

Our nation has always valued such economic freedom because in economic freedom, each citizen has the power to propel themselves forward and upward.
This really isn’t understood in Washington D.C. And you can see why: It’s a company town. And the company is government. It’s all they know.
For several years now, they have been recklessly degrading the value of work, the incentive to work, and the rewards of work.

The progressive and liberal mindset believes that to every problem there is a Washington D.C. solution. But that instinct doesn’t solve any problem, other than the problem of how to keep Washington’s regional economy well-lubricated.

There’s a better way.
Let’s define this path first by the core principles of a Right to Rise society because once we do that, the policies, the laws and the way forward will be much clearer.

And in the coming months, I intend to detail how we can get there, with a mix of smart policies and reforms to tap our resources and capacity to innovate, whether in energy, manufacturing, health care or technology.

…Let’s embrace reform everywhere, especially in our government. Let’s start with the simple principle of who holds the power. I say give Washington less and give states and local governments more.

I know some in the media think conservatives don’t care about the cities.
But they are wrong. We believe that every American and in every community has a right to pursue happiness. They have a right to rise.
So I say: Let’s go where our ideas can matter most. Where the failures of liberal government are most obvious. Let’s deliver real conservative success.
And you know what will happen?
We’ll create a whole lot of new conservatives.

This morning, 320 million Americans got up … and they are on 320 million different paths of life.
It’s our goal to see them succeed.
And it’s our responsibility to do everything possible to help them.
Because by their success, they will not only build prosperity for themselves. They will renew the promise of this nation when everyone, has the right to rise.

Photos: Meet America's Top 10 Political Families

Bush Family Portrait
The Bush family dynasty begins with Prescott S. Bush, who represented Connecticut in the Senate from 1952 to 1963. His son George H. W. Bush served as Vice President, Director of the CIA, and President from 1989 to 1993. His son George W. Bush was governor of Texas and, from 2001 to 2009, President of the United States. George W's brother Jeb served as governor of Florida and is thought to be a possible contender for the White House in 2016. Getty Images
George Bush On Family Vacation
Then Vice President George H. W. Bush sits with his sons George W. and Jeb while vacationing in Kennebunkport, Maine, in August 1983. Cynthia Johnson—Getty Images
Politics Personalities. USA. pic: May 1963. Washington D.C. President John F. Kennedy, right with his brother the Attorney General Robert Kennedy. John F. Kennedy (1917-1963) became the 35th President of the United States serving 1961-1963.
Joseph P. Kennedy was a multi-millionaire, U.S. ambassador to Britain and the patriarch of a political dynasty that included his sons pictured above, Robert Kennedy (left), U.S. Attorney General, U.S. Senator and candidate for President assassinated while campaigning in 1968, and John F. Kennedy (right), President of the U.S. from 1961 until he was assassinated in office in 1963.Rolls Press/Popperfoto/Getty Images
Kennedy Family
Pictured here on Easter Sunday 1963: John F. and Jacqueline Kennedy with their two children, John Jr. (left), who would become a publisher and die in a plane crash in 1999, and Caroline (right), an attorney, writer, and U.S. Ambassador to Japan. The Kennedy clan also includes Ted Kennedy, who served in the U.S. Senate until his death in 2009, Robert Kennedy Jr., a prominent environmental activist, Joseph P. Kennedy III, who was elected to Congress in 2012, and many other prominent Americans.MPI/Getty Images
USA - 2008 Elections - Senator Clinton and Husband Bill Clinton
The Clintons started their political dynasty in Arkansas in 1976, when Bill was elected Attorney General. He went on to win the governors seat and, in 1992, the Presidency. After leaving the White House, Hillary served as a Senator from New York and Secretary of State. She's widely expected to make her own White House bid in 2016. Brooks Kraft—Corbis
Chelsea Clinton Marries Marc Mezvinsky In Rhinebeck, New York
Born in 1980, Bill and Hillary's daughter Chelsea is married to investment banker Marc Mezvinsky, the son of two former members of Congress. On September 27, 2014, they added another member to the Clinton dynasty: their daughter, Charlotte Clinton MezvinskyFilmMagic/Getty Images
Rand Paul, Ron Paul
As a libertarian-minded Republican in congress for decades, Rep. Ron Paul (right) became the defacto leader of the libertarian movement in the U.S. His son Rand Paul (left) is now trying to take on that mantle as a Senator from Kentucky and likely presidential hopeful. Ed Reinke—AP
Senate Republicans Hold News Conference On Debt Ceiling
U.S. Sen. Rand Paul talks to his father Rep. Ron Paul during a news conference June 22, 2011 on Capitol Hill in Washington, DC. Alex Wong—Getty Images
Dick Cheney
Dick Cheney (right) has served as a congressman, White House aide, Secretary of Defense and unusually powerful Vice President, but he's not the only political force in the family. His daughter Liz Cheney (left) is a conservative commentator and activist who ran unsuccessfully for Senate in 2014. AP (2)
Dick Cheney Poses For A Family Photo
Cheney's daughters Liz (left) and Mary (right), pictured here at home in Wyoming in 1978, had a highly public row later in life, when Mary, who is gay, called out Liz for refusing to support same-sex marriage.David Hume Kennerly—Getty Images
US - 2012 Elections - Romney Town Square Rally
Both George Romney and his son Mitt rose to national political prominence but neither held the top job. The elder Romney, who served as Governor of Michigan, ran unsuccessfully for the GOP nomination in 1968. Mitt Romney served as Governor of Massachusetts and secured the Republican presidential nomination in 2012. He was defeated in the general election. Getty Images; Corbis
George W Romney
George Romney announced his intention to run for governor of Michigan, with his son Mitt and his wife Lenore by his side, on February 10, 1962. RDA/Getty Images
Women's Health
Descended from Mormon pioneers, the Udall family have held high political positions from states across the American West. To cite one of many examples, Stewart Udall served as Secretary of the Department of Interior under President Lyndon Johnson. Today, his son Tom Udall (right) represents New Mexico in the U.S. Senate, and his nephew Mark Udall (left) represents Colorado in the same body.CQ-Roll Call/Getty Images (2)
Stewart Udall                   family
The large Udall clan also includes local officials, congressmen and state legislators. AP
President Taft
The Taft family includes prominent Americans extending back to the colonial era. William Howard Taft (left) was President from 1909 to 1913 and later appointed Chief Justice of the Supreme Court. His son Robert A. Taft (right) wielded extraordinary power and influence as a member of the U.S. Senate, where he served until his death in 1953. Getty Images (2)
Theodore Roosevelt
Theodore Roosevelt first become president after the assassination of President McKinley in 1901 and served until 1909. Franklin Roosevelt was a great admirer of his fifth cousin Theodore, and became President himself, serving from 1933 to 1945, the longest consecutive administration in America’s history. Getty Images (2)
John Quincy Adams
America’s original political dynasty, the Adams family had a hand in some of the most consequential events in the country’s history. John Adams was a member of the Continental Congress, a signatory to the Declaration of Independence, and served as America’s first President from 1797 to 1801. John Quincy Adams became the first son of a President to become President, serving from 1825 to 1829. National Archives/Getty Images (2)

More Must-Reads from TIME

Contact us at letters@time.com