How Apple Is Reportedly Planning to Thwart Jewelry Thieves

1 minute read
Gold Apple Watch Safes
The Apple Watch is displayed during an Apple special event at Colette store on Sept. 30, 2014 in Paris, France.Chesnot—Getty Images
By Jack Linshi

Apple’s pulling out all the stops to keep its gold Apple Watch from Apple pickers.

Inventory and demo units of the 18-karat gold Apple Watch Edition will be kept in safes overnight in Apple Stores to prevent theft, 9to5Mac reported over the weekend, citing unnamed sources. Some Apple Stores have reportedly already begun equipping themselves with safes in anticipation for the smartwatch’s April launch.

Despite the jewelry store-style security, the Apple Watch and various bands will be available for customers to try on in the Apple Store, the site claims. There’s no official word yet on what kind of security that’ll entail—the Apple Watch Edition is expected to be priced in the thousands, though an entry-level model will cost $349.

See How the Apple Watch Might Look if Reimagined by Fashion's Top Designers

An artist's concept of an Apple Watch by Chanel.
An artist's concept of an Apple Watch by Chanel.Finz Lo—Highsnobiety
An artist's concept of an Apple Watch by Alexander Wang.
An artist's concept of an Apple Watch by Alexander Wang.Finz Lo—Highsnobiety
An artist's concept of an Apple Watch by Maison Martin Margiela.
An artist's concept of an Apple Watch by Maison Martin Margiela.Finz Lo—Highsnobiety
An artist's concept of an Apple Watch by Givenchy .
An artist's concept of an Apple Watch by Givenchy.Finz Lo—Highsnobiety
An artist's concept of an Apple Watch by Louis Vuitton.
An artist's concept of an Apple Watch by Louis Vuitton.Finz Lo—Highsnobiety

[9to5Mac]

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