By Helen Regan
Kia’s new extended commercial The Perfect Getaway, in which Pierce Brosnan vaunts the 2016 Sorento, may just be the best Super Bowl ad we’ve seen so far.
Brosnan (aka the last James Bond before Daniel Craig) is being pitched the ad but thinks he’ll be driving high-speed through snipers, dodging fire from missile launchers and braving exploding cabins.
“What’s the mission?” he asks.
Only to discover: “There is no mission,” is the reply.
Instead, Brosnan takes a leisurely drive through snowy mountains to an idyllic wood cabin at the summit.
But being Bond, he still gets the girl at the end.
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Write to Helen Regan at helen.regan@timeasia.com