--- description: The commercial caused outrage on social media, with many raising concerns about animal cruelty title: Puppy Problems image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4d6043779b8b09d7/69877c46e53aba4ec54d743a/526835841.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Companies](/tag/companies/) ## Companies Update your preferences in [Account Settings](/account/preferences/) Close # GoDaddy Pulls Controversial Puppy Commercial From Super Bowl by [Rishi Iyengar](/author/rishi-iyengar/) ## Rishi Iyengar Update your preferences in [Account Settings](/account/preferences/) Close Jan 28, 2015 6:02 AM CUT  Christmas puppy Christmas puppyfotostorm—Getty Images by [Rishi Iyengar](/author/rishi-iyengar/) ## Rishi Iyengar Update your preferences in [Account Settings](/account/preferences/) Close Jan 28, 2015 6:02 AM CUT Website-building service GoDaddy [decided to pull](http://www.usatoday.com/story/money/2015/01/27/godaddy-pulls-super-bowl-ad-youtube/22437407/ "undefined") its upcoming Super Bowl [commercial](http://time.com/3684829/super-bowl-go-daddy-puppy-ad/ "undefined") and delete it from YouTube after people accused the firm of condoning the sale of puppies online. The company issued a statement assuring the public that it had heeded their calls to nix the controversial ad, _USA Today_ reported. The ad, which featured a puppy finding its way home, resulted in several Twitter and Facebook users, as well as organizations like the SPCA, raising concerns about animal cruelty. The clip shows the puppy being sold on a website built using GoDaddy. “The responses were emotional and direct. Many people urged us not to run the ad,” the company said. “The net result? We are pulling the ad from the Super Bowl.” \[[_USA Today_](http://www.usatoday.com/story/money/2015/01/27/godaddy-pulls-super-bowl-ad-youtube/22437407/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3685328/godaddy-puppy-super-bowl-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3685328/godaddy-puppy-super-bowl-ad/"},"headline":"GoDaddy Pulls Controversial Puppy Commercial From Super Bowl","datePublished":"2015-01-28T06:02:57.000Z","dateModified":"2026-02-22T03:55:47.584Z","description":"The commercial caused outrage on social media, with many raising concerns about animal cruelty","url":"https://time.com/3685328/godaddy-puppy-super-bowl-ad/","keywords":["Companies","Advertisement","animal cruelty"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4d6043779b8b09d7/69877c46e53aba4ec54d743a/526835841.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Rishi Iyengar","jobTitle":null,"url":"https://time.com/author/rishi-iyengar/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4d6043779b8b09d7/69877c46e53aba4ec54d743a/526835841.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"526835841","caption":"526835841","creditText":"fotostorm—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies/","name":"Companies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3685328/godaddy-puppy-super-bowl-ad/","name":"GoDaddy Pulls Controversial Puppy Commercial From Super Bowl"}}]}] ```