There’s a new domestic violence public service announcement airing during the Super Bowl, and it’s much scarier than most of the ones you’ve seen before.
The ad is part of the NFL’s “No More” campaign, but you won’t see any earnest-looking football players here. Instead, it’s based on an actual 911 call from a domestic violence victim, who pretends she’s ordering a pizza because her attacker is still in the room with her.
More Must-Reads from TIME
- Welcome to the Noah Lyles Olympics
- Melinda French Gates Is Going It Alone
- What to Do if You Can’t Afford Your Medications
- How to Buy Groceries Without Breaking the Bank
- Sienna Miller Is the Reason to Watch Horizon
- Why So Many Bitcoin Mining Companies Are Pivoting to AI
- The 15 Best Movies to Watch on a Plane
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Charlotte Alter at charlotte.alter@time.com