Snapchat Now Shows You Video From Comedy Central, Vice and More

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Snapchat is adding a new portal for editorial content from a range of media partners, the company said Tuesday. The new feature, called “Discover,” will offer Snapchat users video content from National Geographic, Vice, Comedy Central and others, including TIME sister publication PEOPLE.

“Snapchat Discover is a new way to explore Stories from different editorial teams,” reads Snapchat’s announcement of the new feature. “It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.”

The deal makes sense for the publishers involved, many of whom are looking for ways to put their content in front of younger users to build relationships as their income levels — and thus value to advertisers — increases. Most of Snapchat’s 100 million-plus monthly users are between the ages of 13 and 25, with many users checking the app multiple times a day.

While big brands like McDonalds and Taco Bell have long used Snapchat as a way to connect to younger consumers, the company didn’t roll out a formal advertising mechanism until this past October. These pieces of sponsored content, like a sneak preview of the movie Ouija, appear in users’ feeds under more traditional messages from friends.

Snapchat is currently valued at about $10 billion. The startup, helmed by CEO Evan Spiegel, turned down a $3 billion acquisition offer from Facebook back in 2013.

This Is What Your Facebook Profile Looked Like Over the Last 11 Years

The Original Facebook Group Page, 2004.
The Original Facebook Group Page, 2004. Before people realized how awesome pictures are.Courtesy of Facebook
Facebook Profile Page, 2005.
Facebook Profile Page, 2005. Back when Facebook looked a little bit like MySpace. Courtesy of Facebook
Facebook Profile Page Facelift, 2005.
Facebook Profile Page Facelift, 2005. The "the" is finally dropped.Courtesy of Facebook
Facebook Profile Page, 2006.
Facebook Profile Page, 2006. You no longer need to be reminded "this is you" at the top of your profile page.Courtesy of Facebook
Facebook Profile Page, 2007.
Facebook Profile Page, 2007. Every profile update still had to begin with "is," forcing you to talk about yourself in the third person. Courtesy of Facebook
Facebook Profile Page, 2008.
Facebook Profile Page, 2008. The wall. Courtesy of Facebook
Facebook Profile Page, 2009.
Facebook Profile Page, 2009. It only took five years for Facebook to create easy-to-find privacy settings. Courtesy of Facebook
Facebook Profile Page, 2010.
Facebook Profile Page, 2010. Facebook starts to get pretty. Courtesy of Facebook
Facebook Profile Page, 2011.
Facebook Profile Page, 2011. Zuckerberg realizes that people love pictures, usually of animals.Courtesy of Facebook
Facebook Profile Page, 2012.
Facebook Profile Page, 2012. The timeline allows you (or your parents) to trace your life from birth to death.Courtesy of Facebook
Facebook Profile Page, 2013-2014.
Facebook Profile Page, 2013-2014. Facebook introduced a new app, Paper, on Monday.Courtesy of Facebook
Facebook Profile Page, 2014-2015. Facebook updated both the newsfeed algorithm and the privacy settings.
Facebook Profile Page, 2014-2015. Facebook updated both the newsfeed algorithm and the privacy settings.Courtesy of Alex Fitzpatrick/Facebook

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