A single speech can launch a presidency. Just ask Barack Obama, who got his start toward the White House with a well-received oration at the 2004 Democratic presidential convention.
On Saturday, Wisconsin Gov. Scott Walker gave a well-received speech in Iowa, home of the crucial first-in-the-nation caucuses on the road to the 2016 nomination.
While it’s too soon to tell if the speech will actually push Walker into position, it’s worth watching just to see how a well-done speech can capture people’s attention.
More Must-Read Stories From TIME
- How the Biden Administration Lost Its Way
- Hanya Yanagihara Is Never Going to Read Your Mean Tweets
- Inside Finland's Plan to End All Waste by 2050
- Chloe Kim Is Ready to Win Olympic Gold Again—On Her Own Terms
- Asia Has Kept COVID-19 at Bay for 2 Years. Omicron Could Change That
- Investors Are Sinking Real Money Into Virtual Real Estate, With No Guarantees
- The Man Putin Fears
Read More From TIME
