Krispy Kreme has decided to capitalize on an NFL investigation into whether the New England Patriots deflated game balls in their AFC Championship game win over the Indianapolis Colts last weekend. The donut chain tweeted Wednesday:
As ESPN’s Darren Rovell points out, Krispy Kreme’s rival Dunkin’ Donuts is a sponsor for the Patriots.
Multiple reports have indicated that the NFL is investigating allegations that the Patriots used deflated balls during their blowout win. Deflating the balls would have made it easier for quarterback Tom Brady to throw in cold weather and for receivers to catch. The NFL has not yet said anything about the probe or what penalty might be levied against the Patriots, who are scheduled to play in the Super Bowl against the Seattle Seahawks on Feb 1.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Eliana Dockterman at eliana.dockterman@time.com