In a snub to the mustachioed, the ride-sharing service Lyft is shedding the signature pink lip warmers from the grills of its vehicles in favor of more conservative insignia.
Lyft’s trademark mustaches are being replaced by miniature interior ones, small “glowstaches” mounted on the inside of Lyft vehicles, Wired reports. Lyft competes with Uber and has raised $300 million in funding. The whimsical pink mustaches became a common sight on cars on the streets of San Francisco beginning in 2012, when the company was founded, and have been a trademark of Lyft’s brand since.
The new glowstache is meant to reflect a more mature Lyft. “It was this big giant fuzzy thing,” Lyft President John Zimmer said of the old mustache. “If you were going to an important business meeting, it might not be the best way to roll up.”
See Uber Protests From Around the World
French Taxi drivers burn tires as they protest in the southern city of Marseille on June 25, 2015 as they demonstrate against UberPOP, a popular taxi app that is facing fierce opposition from traditional cabs. Anne-Christine Poujoulat—AFP/Getty ImagesPolice officers in riot gear attempt to flip a car back onto it's wheels at Porte Maillot on June 25, 2015 in Paris. Protesters blocked roads to airports and train stations, overturning cars and setting tires on fire.Guillaume de Senneville—Demotix/CorbisHundreds of taxi drivers gather next to the Olympia Stadium to protest ride-sharing apps on June 11, 2014 in Berlin.Sean Gallup—Getty ImagesA demonstrator kicks a car, suspected of being a private taxi during a 24 hour taxi strike and protest in Madrid on June 11, 2014. Paul White—APA taxi driver listens to speeches by his colleagues, during an Europe-wide protest of licensed taxi drivers against taxi hailing apps that are feared to flush unregulated private drivers into the market, in front of the Olympic stadium in Berlin on June 11, 2014. Thomas Peter—ReutersTaxi drivers hold a banner during a protest in Barcelona on June 11, 2014. Josep Lago—AFP/Getty ImagesLondon taxi's line up on The Mall during a protest against a new smart phone app, 'Uber' on June 11, 2014 in London.Dan Kitwood—Getty ImagesTaxi drivers park their cars and honk the horn in protest on Pennsylvania Avenue, bringing street traffic to a stop as they demand an end to ride sharing services such as Uber X and Lyft on June 25, 2014, in Washington.PAUL J. RICHARDS—AFP/Getty ImagesAn Italian taxi driver distributes leaflets reading "Don't take an illegal taxi, take a white regular taxi" during a protest on June 11, 2014 in Rome.ANDREAS SOLARO—AFP/Getty ImagesTaxis drivers block a highway outside Paris, near Roissy on June 11, 2014, as they take part in a demonstration to protest the growing number of minicabs, known in France as Voitures de Tourisme avec Chauffeurs (VTC). Fred Dufour—AFP/Getty Images
