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Microsoft’s new Lumia smartphones are the cheapest Windows Phones the company’s ever made, it announced Wednesday. The Lumia 435 and 532 are part of Microsoft’s continuing effort to claw back market share by targeting fast-growing markets abroad.
The 435 and 532 will go on sale in Asia, the Middle East and Europe for $80 (69 Euros) and $91 (79 Euros) respectively.
“We’ve realized our goal of creating the most affordable Lumia devices to date, opening up the opportunity to reach those people who are buying a smartphone for the very first time,” corporate vice president for Microsoft’s phones unit Jo Harlow said in a statement.
The bargain-basement Lumias will join a growing portfolio of Microsoft phones for shoppers on a shoestring budget, particularly in the developing world. Earlier this month, the company unveiled a $29 “Internet-ready” phone, not quite smart enough to be called a smartphone, but cheap enough to attract first-time buyers. Now those same buyers can upgrade to a Lumia smartphone for an extra $50, giving them an incentive to stick with the Windows brand.
And if there’s anything Microsoft’s mobile unit is hurting for right now, it’s loyal smartphone customers. Global market share for Windows-enabled smartphones has flatlined around 3%, according to sales data collected by market research firm IDC:
If Microsoft wants to attract a virtuous cycle of users and app developers to its Windows mobile platform, clearly it could use a defibrillator. It appears that Microsoft is now looking abroad to find that jump-start, where obscure competitors can come roaring out of nowhere and unseat the established players. China’s Xiaomi, for example, went from relative obscurity to the top mobile phone seller in the Chinese market last year, clocking in at 240% sales growth, according to the tech research firm Canalys. So don’t rule out a miraculous revival of Windows phones just yet.
PHOTOS: The Rise of Mobile Phones from 1916 to Today
![German Field Phone A German field telephone station in the Aisne department of northern France during World War I.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history1.jpg?quality=75&w=2400)
![Point De Chute French singer and actor Johnny Hallyday in a scene from the film 'Point de Chute' (aka 'Falling Point').](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history2.jpg?quality=75&w=2400)
![Early Mobile Phone An early mobile phone during the Iranian Embassy siege at Princes Gate in South Kensington, London.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history3.jpg?quality=75&w=2400)
![SEP 16 1983, SEP 18 1983; Bob Maxwell, general manager of Englewood-based Mobile Telephone of Colora Bob Maxwell, general manager of Englewood-based Mobile Telephone of Colorado, places a call on FCC-approved radio frequency while driving to work.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history4.jpg?quality=75&w=2400)
![The A-Team THE A-TEAM -- "The Say U.N.C.L.E. Affair" Episode 5. (l-r) Eddie Velez as Frankie Santana, Robert Vaughn as General Hunt Stockwell, George Peppard as John 'Hannibal' Smith.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history5.jpg?quality=75&w=2400)
![Bill Clinton, Ray Flynn Bill Clinton, Ray Flynn](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history6.jpg?quality=75&w=2400)
![1993 ShoWest Whoopi Goldberg during ShoWest in Las Vegas.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history8.jpg?quality=75&w=2400)
![Villager ( farmer ) with his family sitting on a Bullock Cart and Talking on Mobile Phone, in Delhi, India A farmer with his family sitting on a Bullock Cart and talking on a mobile Phone, in Delhi.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history91.jpg?quality=75&w=2400)
![World Trade Center Terrorist Attack. World Trade Center Terrorist Attack.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history10.jpg?quality=75&w=2400)
![Opposition Rebels Battle Gaddafi Forces In Eastern Libya A rebel militiaman speaks on his mobile phone after capturing territory from government troops on March 25 2 in Ben Jawat, Libya.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history11.jpg?quality=75&w=2400)
![Protesters Gather For Tahrir Square Rally A youth films the aftermath of tear gas police fired at protestors in Muhammed Mahmoud Street near Tahrir Square on November 23 in Cairo.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history12.jpg?quality=75&w=2400)
![Obama Discusses The Economy And The Buffett Rule At Florida Atlantic Univ. Audience members take pictures of President Barack Obama at Florida Atlantic University on April 10 in Boca Raton, Florida.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history13.jpg?quality=75&w=2400)
![Queen on selfies A teenager takes a selfie in front of Queen Elizabeth II during a walk around St. Georges Market in Belfast.](https://api.time.com/wp-content/uploads/2014/09/mobile-phones-history14.jpg?quality=75&w=2400)
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