January 14, 2015 8:48 PM EST

Charlie Hebdo’s editors first thought 1 million copies would be enough. For a satirical newspaper that used to sell fewer than 60,000 copies before the Jan. 7 attack on its office left 12 dead, including eight of its journalists, the number seemed extraordinary.

But faced with an unprecedented demand in France and across the world, Charlie Hebdo’s print order was bumped to 3 million, then 5 million today.

Arthur Cattaneo posted this photo of several copies of the new issue of Charlie Hebdo
Arthur Cattaneo (@arthurcattaneo) via Instagram

Yet, many French readers were left frustrated Wednesday when the issue sold out within hours of it going on sale. Some of those who grabbed copies took to Instagram, Twitter and Facebook using the #SelfieCharlie and #Jaimoncharlie (“I have my Charlie”) hashtags.

Journalist Clélie Mathias posted this photo of herself holding the new issue of Charlie Hebdo
Clélie Mathias (@cleliemathias) via Instagram
Marine Navarro posted this photo of the new issue of Charlie Hebdo.
Marine Navarro (@marinenvr) via Instagram

Read next: Historic Charlie Hebdo Issue Selling for $1,100 on eBay


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