Facebook will begin posting “Amber Alerts” on its users’ news feeds, encouraging its 140 million U.S. daily users to help lookout for missing children.
The alerts, a result of a partnership between Facebook and the National Center for Missing and Exploited Children, will appear in the second slot of the feed along with a photo and details about the case, the Wall Street Journal reports.
Facebook users already post pictures and updates asking others to help locate their missing children, a trend that Facebook’s head of global safety and policy, Emily Vacher, said inspired the new program.
Users will be notified depending on their geographical location, and won’t receive push notifications.
- Inside Mississippi's Last Abortion Clinic—and the Biggest Fight for Abortion Rights in a Generation
- Do Current COVID-19 Tests Still Detect Omicron?
- The First U.S. Offshore Wind Farm Could Be a Lifeline for Struggling New England Cities
- Welcome to TV's Era of Peak Redundancy
- The Key Role a Local Newspaper Played in the Trial Over Ahmaud Arbery's Murder
- TIME's Top 100 Photos of 2021
- 2021: The Year the Grift Kept Giving