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General Motors reveals the new Chevrolet Bolt concept to the media at the 2015 North American International Auto Show on January 12, 2015 in Detroit, Michigan.
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General Motors on Monday unveiled the Chevrolet Bolt, an all-electric concept vehicle that gets 200 miles on a single charge, according to the carmaker. While the Bolt itself isn’t going into mass production, GM says the car is evidence it could sell an electric vehicle for about $30,000 after government rebates, making them affordable for average consumers.

“The Bolt EV concept is a game-changing electric vehicle designed for attainability, not exclusivity,” said GM CEO Mary Barra. “Chevrolet believes electrification is a pillar of future transportation and needs to be affordable for a wider segment of customers.”

The five-door car, unveiled at the 2015 North American Auto Show in Detroit, features a spacious interior with a glass roof and is designed like a hatchback, with LED headlights and a narrow grille. GM said it uses lightweight materials including aluminum and carbon fiber to help maximize the Bolt’s range.

Chevy is one of a slew of competitors that have built market-targeted electric cars or concept electric cars, including Tesla Motors, Mercedes, Audi, Toyota and others. The Bolt is a clear attempt by GM to preemptively challenge Tesla, whose $35,000 electric Model 3 is slated for a 2017 release.

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