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General Motors reveals the new Chevrolet Bolt concept to the media at the 2015 North American International Auto Show on January 12, 2015 in Detroit, Michigan.
Bill Pugliano—Getty Images

General Motors on Monday unveiled the Chevrolet Bolt, an all-electric concept vehicle that gets 200 miles on a single charge, according to the carmaker. While the Bolt itself isn’t going into mass production, GM says the car is evidence it could sell an electric vehicle for about $30,000 after government rebates, making them affordable for average consumers.

“The Bolt EV concept is a game-changing electric vehicle designed for attainability, not exclusivity,” said GM CEO Mary Barra. “Chevrolet believes electrification is a pillar of future transportation and needs to be affordable for a wider segment of customers.”

The five-door car, unveiled at the 2015 North American Auto Show in Detroit, features a spacious interior with a glass roof and is designed like a hatchback, with LED headlights and a narrow grille. GM said it uses lightweight materials including aluminum and carbon fiber to help maximize the Bolt’s range.

Chevy is one of a slew of competitors that have built market-targeted electric cars or concept electric cars, including Tesla Motors, Mercedes, Audi, Toyota and others. The Bolt is a clear attempt by GM to preemptively challenge Tesla, whose $35,000 electric Model 3 is slated for a 2017 release.

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