• Business
  • LGBT

Tiffany & Co. Jewelry Ad Campaign Features Its First Gay Couple

1 minute read

Jeweler Tiffany & Co. is featuring a same-sex couple for the first time in its advertising history.

The two men depicted in the “Will You?” campaign are a real-life couple, CNN reports. The campaign was shot by fashion photographer Peter Lindbergh and features six other couples.

The ads are meant to broaden the 178-year-old jeweler’s portrayals of marriage, Tiffany & Co. said. For example, another pairing shows a couple with their child during their wedding, a nod to people who have children outside marriage.

“Nowadays, the road to marriage is no longer linear,” a company spokeswoman said in a statement. “True love can happen more than once with love stories coming in a variety of forms.”

In recent years, several other major fashion companies have also featured same-sex couples, including Gap, Banana Republic and J. Crew.


More Must-Reads from TIME

Contact us at letters@time.com