Facebook Is Still Dominant in U.S., But Growth Is Slowing

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Facebook’s growth among American adults slowed in 2014 compared with other online social media sites like LinkedIn, Pinterest and Instagram, even while it remained the most widely used social network in the U.S. by far.

The percentage of online U.S. adults who use Facebook remained at 71% in 2014, the same proportion as the year before, according to a survey released Friday by the Pew Research Center.

Meanwhile, LinkedIn’s usage grew from 22% to 28% among American adults between 2013 and 2014, Pinterest grew from 21% to 28%, Twitter grew from 18% to 23%, and Instagram grew the fastest, from 17% to 26%.

But the share of Facebook users who are interacting often with the website increased significantly, with 70% engaging with the site daily in 2014, up from the 63% who were on Facebook at least once a day in 2013.

This Is What Your Facebook Profile Looked Like Over the Last 11 Years

The Original Facebook Group Page, 2004.
The Original Facebook Group Page, 2004. Before people realized how awesome pictures are.Courtesy of Facebook
Facebook Profile Page, 2005.
Facebook Profile Page, 2005. Back when Facebook looked a little bit like MySpace. Courtesy of Facebook
Facebook Profile Page Facelift, 2005.
Facebook Profile Page Facelift, 2005. The "the" is finally dropped.Courtesy of Facebook
Facebook Profile Page, 2006.
Facebook Profile Page, 2006. You no longer need to be reminded "this is you" at the top of your profile page.Courtesy of Facebook
Facebook Profile Page, 2007.
Facebook Profile Page, 2007. Every profile update still had to begin with "is," forcing you to talk about yourself in the third person. Courtesy of Facebook
Facebook Profile Page, 2008.
Facebook Profile Page, 2008. The wall. Courtesy of Facebook
Facebook Profile Page, 2009.
Facebook Profile Page, 2009. It only took five years for Facebook to create easy-to-find privacy settings. Courtesy of Facebook
Facebook Profile Page, 2010.
Facebook Profile Page, 2010. Facebook starts to get pretty. Courtesy of Facebook
Facebook Profile Page, 2011.
Facebook Profile Page, 2011. Zuckerberg realizes that people love pictures, usually of animals.Courtesy of Facebook
Facebook Profile Page, 2012.
Facebook Profile Page, 2012. The timeline allows you (or your parents) to trace your life from birth to death.Courtesy of Facebook
Facebook Profile Page, 2013-2014.
Facebook Profile Page, 2013-2014. Facebook introduced a new app, Paper, on Monday.Courtesy of Facebook
Facebook Profile Page, 2014-2015. Facebook updated both the newsfeed algorithm and the privacy settings.
Facebook Profile Page, 2014-2015. Facebook updated both the newsfeed algorithm and the privacy settings.Courtesy of Alex Fitzpatrick/Facebook

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