What Do Consumers Want? Better Batteries, Not Wearables

January 7, 2015 1:27 PM EST

You wouldn’t guess it wandering the endless displays of gadgets here at the Las Vegas Consumer Electronics Show, but the top tech need on the mind of most Americans isn’t sharper televisions, smarter watches, virtual reality glasses or connected refrigerators.

It’s better batteries.

Watch more about better batteries from Fortune’s video team:

That’s the conclusion of a new Fortune-SurveyMonkey study, released today in Las Vegas during the annual show.

When asked “what new or improved smartphone feature are you most excited about,” “improved battery life” was the leading answer by a long shot – 33% . Faster processors came in second, with 16% of respondents.

Meanwhile, amidst a flurry of fitness bands and smart watches, only 12% said they were “extremely likely” or “very likely” to buy such a wearable device in 2015, while 74% said they were “not so likely” or “not at all likely.” And only 2% said they were extremely or very likely to buy Internet-connected glasses, such as Google Glass, in 2015, while 92% said they were “not so likely” or “not at all likely.”

PHOTOS: The Rise of Mobile Phones from 1916 to Today

**1916** A German field telephone station in the Aisne department of northern France during World War I.Paul Thompson—FPG/Getty Images

**1970** French singer and actor Johnny Hallyday in a scene from the film 'Point de Chute' (aka 'Falling Point').Keystone/Holton/Getty Images

**1980** An early mobile phone during the Iranian Embassy siege at Princes Gate in South Kensington, London.Kypros/Getty Images

Bob Maxwell, general manager of Englewood-based Mobile Telephone of Colorado, places a call on FCC-approved radio frequency while driving to work. — **1983** Bob Maxwell, general manager of Englewood-based Mobile Telephone of Colorado, places a call on an FCC-approved radio frequency while driving to work.Lyn Alweis—Denver Post/Getty Images

THE A-TEAM -- "The Say U.N.C.L.E. Affair" Episode 5. (l-r) Eddie Velez as Frankie Santana, Robert Vaughn as General Hunt Stockwell, George Peppard as John 'Hannibal' Smith. — **1986** THE A-TEAM "The Say U.N.C.L.E. Affair" Episode 5. (l-r) Eddie Velez as Frankie Santana, Robert Vaughn as General Hunt Stockwell, George Peppard as John 'Hannibal' Smith.Bill Dow—NBC/Getty Images

Bill Clinton, Ray Flynn — **1992** Democratic presidential nominee Bill Clinton talks on a cell phone while meeting with Boston Mayor Ray Flynn in a New York hotel on Sept. 25.Mark Lennihan—AP

**1993** Whoopi Goldberg during ShoWest in Las Vegas.Jeff Kravitz—FilmMagic/Getty Images

**1997** A farmer with his family sitting on a Bullock Cart and talking on a mobile Phone, in Delhi.India Today Group/Getty Images

World Trade Center Terrorist Attack. — **2001** A woman watches smoke pour out of the World Trade Center Towers in New York on September 11.Nicholas Goldberg—Gamma-Rapho/Getty Images

A rebel militiaman speaks on his mobile phone after capturing territory from government troops on March 25 2 in Ben Jawat, Libya. — **2011** A rebel militiaman speaks on his mobile phone after capturing territory from government troops on March 25 in Ben Jawat, Libya. John Moore—Getty Images

**2011** A youth films the aftermath of tear gas police fired at protestors in Muhammed Mahmoud Street near Tahrir Square on November 23 in Cairo.Peter Macdiarmid—Getty Images

**2012** Audience members take pictures of President Barack Obama at Florida Atlantic University on April 10 in Boca Raton, Florida. Marc Serota—Getty Images

**2014** A teenager takes a selfie in front of Queen Elizabeth II during a walk around St. Georges Market in Belfast. The Queen has apparently voiced her dismay that when she carries out engagements she is greeted by a sea of mobile phones.Peter Macdiarmid—PA Wire/Press Association Images/AP

Some 75% of respondents said they hadn’t even heard of 4K Television – another hot item at CES this year.

The survey also showed a yawning gap between generations on technology use. For instance, 40% of those 60 and older said they were extremely or very concerned about the potential privacy risk posed by consumer use of drones. But only 23% of 18-29 year olds expressed the same concerns.

The survey of 1,000+ adults was conducted Dec. 30 to Jan. 2, using SurveyMonkey Audience, a proprietary online panel. Respondents for this survey were selected to mirror the age and sex proportions of adults according to the U.S. Census.

This article originally appeared on Fortune.com.

Consumers Want Better Smartphone Batteries, Survey Says

PHOTOS: The Rise of Mobile Phones from 1916 to Today

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