Prepare to Cry: Mothers of Newborns Make a Wish For Their Babies in This Viral Ad

On New Year’s Day, Fisher Price dispatched film crews to hospitals around around the world to capture footage of mothers during labor and then cradling their newborns for the first time.

24 hours later, the toy maker and its ad agency, Weber Shandwick, had marketing gold: A timely, 90-second mini-doc style film featuring women talking about what they wished for their babies in the years ahead. The video has racked up more than 1.6 million views on YouTube and made waves in advertising trade publications.