--- title: McDonald's Ad Vows to Unite Republicans and Democrats description: Never underestimate the power of the french fry canonical: https://time.com/3655819/new-mcdonalds-ad-archenemies/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2015-01-06T17:22:23.000Z article:modified_time: 2026-05-11T04:48:12.403Z og:title: This New McDonald's Ad Vows to Unite Republicans and Democrats og:description: Never underestimate the power of the french fry og:url: https://time.com/3655819/new-mcdonalds-ad-archenemies/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This New McDonald's Ad Vows to Unite Republicans and Democrats twitter:description: Never underestimate the power of the french fry twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This New McDonald's Ad Vows to Unite Republicans and Democrats > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 6, 2015 5:22 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 6, 2015 5:22 PM UTC Would a Congressional field trip to McDonald’s unclog bipartisan gridlock? According to McDonald’s new ad “Archenemies,” we as a country have been underestimating the power of Chicken McNuggets.  McDonald's “We believe a little more lovin’ can change a lot, even in the world we live in,” the fast food giant’s U.S. CMO Deborah Wall said in a video explaining the company’s revamped marketing strategy. “Lately, the balance of lovin’ and hatin’ seems a little bit off. Who better to stand up for lovin’ than McDonald’s?” And so begins a whimsical cartoon montage in which enemies unite (including Wile E. Coyote and Road Runner, Batman and the Joker, Packers fans and Bears fans) and reluctantly crack smiles together. (Sorry, Grumpy Cat. Hope you’ve invested your [fortune](http://time.com/3623247/grumpy-cat/) wisely.)  McDonald's While the new ad strategy, created by agency Leo Burnett, probably isn’t going to push a bill through Congress — unfortunately for Mickey D’s, [2013 Public Policy Polling](http://time.com/wp-content/uploads/2015/01/ppp%5Frelease%5Fnationalfood%5F022613.pdf) found both Democrats and Republicans actually [prefer](http://www.washingtonpost.com/blogs/the-fix/wp/2015/01/05/mcdonalds-wants-politicians-to-jettison-partisanship-and-choose-lovin-hamburgers/) Burger King _and_ Wendy’s to McDonald’s — the company hopes the campaign will help reverse [declining sales figures](http://www.huffingtonpost.com/2014/12/08/mcdonalds-november-sales-down%5Fn%5F6287504.html). Other parts of McDonald’s revamp includes new packaging and uniforms, the inclusion of “[cuties](http://www.mcdonalds.com/content/us/en/food/product%5Fnutrition.snackssides.6287.cuties.html)” in Happy Meals and a transparency ad campaign in which _Mythbusters_ host Grant Imahara [answers questions](http://time.com/3505675/mcdonalds-fast-food-health-pink-slime/) about whether there’s pink slime in Big Macs. **See More:** [McDonald’s Addresses ‘Pink Slime,’ Other Rumors in New Ad](http://time.com/3505675/mcdonalds-fast-food-health-pink-slime/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3655819/new-mcdonalds-ad-archenemies/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3655819/new-mcdonalds-ad-archenemies/"},"headline":"This New McDonald's Ad Vows to Unite Republicans and Democrats","datePublished":"2015-01-06T17:22:23.000Z","dateModified":"2026-05-11T04:48:12.403Z","description":"Never underestimate the power of the french fry","url":"https://time.com/3655819/new-mcdonalds-ad-archenemies/","keywords":["Newsfeed","Advertising","Mcdonald's","Companies","Ad"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3655819/new-mcdonalds-ad-archenemies/","name":"This New McDonald's Ad Vows to Unite Republicans and Democrats"}}]}] ```