![FRANCE-IT-APPLE Apple Watch Convenience](https://api.time.com/wp-content/uploads/2015/01/apple-watch-convenience.jpg?quality=85&w=2400)
Nicholas Carlson’s Business Insider headline Friday morning — “The Apple Watch Is Going To Be A Flop, Top Startup Investor Says” — bears almost no relation to what the top startup investor (Fred Wilson) actually said. I mention it partly because I like making fun of Business Insider’s headlines, and partly because it gives me an excuse to dig out a piece I bookmarked a few days earlier.
It’s by Rene Ritchie, editor of iMore and co-host of almost as many tech podcasts as there are days in the week.
The Apple Watch’s killer feature, he wrote in late November, having digested nearly three months of post-intro analysis, is convenience.
More Must-Reads from TIME
- Why Biden Dropped Out
- Ukraine’s Plan to Survive Trump
- The Rise of a New Kind of Parenting Guru
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Contact us at letters@time.com