January 5, 2015 9:36 AM EST

If there’s one thing holding back smartwatches from hitting the mainstream, it’s price. Some of the most exciting offerings currently on the market cost upwards of $200, like the $249 Moto 360 or the $230 LG G. The upcoming Apple Watch, meanwhile, will start at $349. Sure, there’s the $99 entry-level Original Pebble, but its tech-forward styling won’t do much for a buyer looking for something that doesn’t scream “gadget hound.”

The $149 Withings Activité Pop, launched Jan. 4 ahead of the 2015 International CES, wants to change all that.

Activité Pop
Withings

At first glance, the device looks like a normal wristwatch. But it combines fitness and sleep trackers with a silent alarm and Bluetooth 4.0. A complementary smartphone app lets users view health data and sync the time. (The app is iOS-only for now, but an Android version is on the way.) While larger hands track the time, a smaller hand can be used to track daily fitness goals. Withings claims the Pop will run for eight months on a single charge.

The Withings Activité Pop is available in three colors: grey, blue and “sand.” More wristbands will be available soon, Withings says. The Activité Pop is on sale starting Jan. 5 at bestbuy.com; it’ll make it to Best Buy retail locations in March.

Write to Alex Fitzpatrick at alex.fitzpatrick@time.com.

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