It looks like Santa put quite a few iPhones under people’s Christmas trees this year. According to mobile analytics firm Flurry, Apple’s iOS devices accounted for more than 50% of all new device activations globally among smartphones and tablets in the week from Dec. 19 to Dec. 25. Samsung saw the second-most device activations with a marketshare of about 18%. Nokia followed in third place with 6% of activations, and Sony and LG rounded out the top 5 with 1.6% and 1.4% of activations, respectively.
Flurry tracks data from more than 600,000 apps to determine when devices are turned on for the first time. Christmas Day also saw a significant spike in app installs as people unwrapped their new devices. On Dec. 25th, the number of app installs was 2.5 times higher than the average number of daily installs from Dec. 1 to Dec. 21, according to Flurry. Games and messaging apps got the biggest boost in installs on Christmas.
Flurry’s data also shows the ever-growing importance of phablets in the mobile market. In the week leading up to Christmas, 13% of the new devices activated were phablets, up from just 4% last year. The jump is likely thanks in great part to the new iPhone 6 Plus. Meanwhile, tablets, which have lagged in sales in 2014, saw their share of device activations slip from 29% in 2013 to 22% this year.
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