--- description: "Jeb Bush has always been the most unusual of the Bush kids," TIME wrote in 1998 title: Here's Why Jeb is the 'Most Unusual' Bush image: https://static.time.com/v3/assets/bltea6093859af6183b/bltce6dd5db76574d1c/69876f163c16394fc1450aae/jeb.jpeg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [History](/section/history/) ## History Update your preferences in [Account Settings](/account/preferences/) Close * [politics](/tag/politics/) ## politics Update your preferences in [Account Settings](/account/preferences/) Close # What Makes Jeb Bush the 'Most Unusual of the Bush Kids'  by [Lily Rothman](/author/lily-rothman/)  ## Lily Rothman Update your preferences in [Account Settings](/account/preferences/) Close Rothman is managing editor at TIME. Dec 16, 2014 3:59 PM CUT  GOP gubernatorial candidate Jeb Bush during a campaign event on Oct. 1, 1998 GOP gubernatorial candidate Jeb Bush during a campaign event on Oct. 1, 1998Steve Liss—The LIFE Images Collection/Getty  by [Lily Rothman](/author/lily-rothman/)  ## Lily Rothman Update your preferences in [Account Settings](/account/preferences/) Close Rothman is managing editor at TIME. Dec 16, 2014 3:59 PM CUT After months of will-he-or-won’t-he chatter, Jeb Bush has rocketed into headlines by [announcing that he’s officially exploring ](http://time.com/3635737/jeb-bush-announces-presidential-exploratory-run/ "undefined")a 2016 run for President. But Bush is no stranger to making news. Last year TIME’s Jon Meacham [considered](http://content.time.com/time/magazine/article/0,9171,2145994-2,00.html "undefined") the possibility that the run might happen, and the myth that “Jeb was the Bush son who was supposed to be President” — a myth that can be traced back to 1994, when [both George W. Bush and Jeb Bush ran for governor](http://content.time.com/time/subscriber/article/0,33009,981513,00.html "undefined"), of Texas and Florida, respectively. The former won; the latter lost. ### See the 2016 Candidates Looking Very Presidential  Sen. Ted Cruz is surrounded by stars and stripes at the 2014 Values Voter Summit in Washington, D.C. on September 26, 2014. Mark Peterson—Redux  Hillary Clinton Hillary Clinton gazes pensively into the distance at Iowa Senator Tom Harken'a annual Steak Fry in Indianola, Iowa on September 14, 2014. Brooks Kraft—Corbis for TIME  Jeb Bush Former Florida Gov. Jeb Bush flashes a power watch before giving his keynote address at the National Summit on Education Reform in Washington on Nov. 20, 2014. Susan Walsh—AP  Bernie Sanders waves to supporters after officially announcing his candidacy for the U.S. presidency during an event at Waterfront Park in Burlington, Vermont, on May 26, 2015. Win McNamee—Getty Images  Chris Christie New Jersey Governor Chris Christie strikes a presidential power stance at the ceremony for the opening of the 206 bypass in Hillsborough, New Jersey on October 28, 2013. Mark Peterson—Redux  Former Hewlett-Packard Co Chief Executive Officer Carly Fiorina listens to her introduction from the side of the stage at the Freedom Summit in Des Moines, Iowa on Jan. 24, 2015. Jim Young—Reuters  Rand Paul Sen. Rand Paul works a crowd during a campaign stop on October 24, 2014 in McDonough, Georgia. Jessica McGowan—Getty Images  Rick Perry Texas Gov. Rick Perry looks powerfully patriotic during the National Anthem before an NCAA college football game on Nov. 27, 2014, in College Station, Texas. David J. Phillip—AP  Bobby Jindal Louisiana Gov. Bobby Jindal looks to the future during The Family Leadership Summit on Aug. 9, 2014, in Ames, Iowa. Charlie Neibergall—AP  Martin O'Malley Maryland Governor Martin OíMalley ponders decorating ideas in front of his possible future home on CBS's Face the Nation on Feb. 23, 2014. Chris Usher—AP  Marco Rubio Sen. Marco Rubio looks determined the morning after the State of the Union address in Washington, D.C. on January 29, 2014. Melissa Golden—Redux  Ben CarsonBen Carson at the Conservative Political Action Committee annual conference on March 8, 2014. Susan Walsh—AP  Jim Webb Retiring Sen. Jim Webb imitates the presidential wave during a rally in Virginia Beach, Va. on Sept. 27, 2012. Steve Helber—AP  John Kasich Ohio Gov. John Kasich practices his presidential victory pose at the Ohio Republican Party celebration on Tuesday, Nov. 4, 2014, in Columbus, Ohio. Tony Dejak—AP  Rick Santorum Former Pennsylvania Senator Rick Santorum looks resolute at CPAC, the Conservative Political Action Conference on March 7, 2014. Brooks Kraft—Corbis  Scott Walker Wisconsin Republican Gov. Scott Walker practices the presidential point on March 3, 2014 in Milwaukee. Jeffrey Phelps—AP  Mike Huckabee Former Arkansas Gov. Mike Huckabee fine-tunes his presidential oratory at the Conservative Political Action Committee annual conference in National Harbor, Md. on March 7, 2014. Susan Walsh—AP  Lincoln Chafee, Former Rhode Island Governor, poses for a selfie with a student after announcing he will seek the Democratic nomination for president in Arlington, Va. on June 3, 2015. Jonathan Ernst—Reuters  Lindsey Graham Lindsey Graham announced his plans to join the 2016 presidential race. Alex Wong—Getty Images  George Pataki Former New York governor George Pataki listens to a question at the First in the Nation Republican Leadership Conference in Nashua, New Hampshire, in this April 17, 2015 file photo. Brian Snyder—Reuters In 1998, when Jeb Bush ran again, things had changed. After a religious conversion and a family crisis, his new campaign was, as TIME put it in a profile of the politician, “kinder, gentler.” It worked, bringing him a victory that fall. A gubernatorial run that had been focused on compassion, education and broad appeal was a change from the more conservative style of Bush family campaigning, and that wasn’t the only thing that was different about him: --- > “” --- **_Read the rest of the 1998 story, free of charge, here in the TIME archives:_** [Kinder, Gentler—And in the Lead](http://time.com/3635752/kinder-gentler-and-in-the-lead/ "undefined") ### Photos: Meet America's Top 10 Political Families  The Bush family dynasty begins with Prescott S. Bush, who represented Connecticut in the Senate from 1952 to 1963\. His son George H. W. Bush served as Vice President, Director of the CIA, and President from 1989 to 1993\. His son George W. Bush was governor of Texas and, from 2001 to 2009, President of the United States. George W's brother Jeb served as governor of Florida and is thought to be a possible contender for the White House in 2016. Getty Images  Then Vice President George H. W. Bush sits with his sons George W. and Jeb while vacationing in Kennebunkport, Maine, in August 1983. Cynthia Johnson—Getty Images  Joseph P. Kennedy was a multi-millionaire, U.S. ambassador to Britain and the patriarch of a political dynasty that included his sons pictured above, Robert Kennedy (left), U.S. Attorney General, U.S. Senator and candidate for President assassinated while campaigning in 1968, and John F. Kennedy (right), President of the U.S. from 1961 until he was assassinated in office in 1963. Rolls Press/Popperfoto/Getty Images  Pictured here on Easter Sunday 1963: John F. and Jacqueline Kennedy with their two children, John Jr. (left), who would become a publisher and die in a plane crash in 1999, and Caroline (right), an attorney, writer, and U.S. Ambassador to Japan. The Kennedy clan also includes Ted Kennedy, who served in the U.S. Senate until his death in 2009, Robert Kennedy Jr., a prominent environmental activist, Joseph P. Kennedy III, who was elected to Congress in 2012, and many other prominent Americans. MPI/Getty Images  The Clintons started their political dynasty in Arkansas in 1976, when Bill was elected Attorney General. He went on to win the governors seat and, in 1992, the Presidency. After leaving the White House, Hillary served as a Senator from New York and Secretary of State. She's widely expected to make her own White House bid in 2016. Brooks Kraft—Corbis  Born in 1980, Bill and Hillary's daughter Chelsea is married to investment banker Marc Mezvinsky, the son of two former members of Congress. On September 27, 2014, they added another member to the Clinton dynasty: their daughter, Charlotte Clinton Mezvinsky FilmMagic/Getty Images  As a libertarian-minded Republican in congress for decades, Rep. Ron Paul (right) became the defacto leader of the libertarian movement in the U.S. His son Rand Paul (left) is now trying to take on that mantle as a Senator from Kentucky and likely presidential hopeful. Ed Reinke—AP  U.S. Sen. Rand Paul talks to his father Rep. Ron Paul during a news conference June 22, 2011 on Capitol Hill in Washington, DC. Alex Wong—Getty Images  Dick Cheney (right) has served as a congressman, White House aide, Secretary of Defense and unusually powerful Vice President, but he's not the only political force in the family. His daughter Liz Cheney (left) is a conservative commentator and activist who ran unsuccessfully for Senate in 2014. AP (2)  Cheney's daughters Liz (left) and Mary (right), pictured here at home in Wyoming in 1978, had a highly public row later in life, when Mary, who is gay, called out Liz for refusing to support same-sex marriage. David Hume Kennerly—Getty Images  Both George Romney and his son Mitt rose to national political prominence but neither held the top job. The elder Romney, who served as Governor of Michigan, ran unsuccessfully for the GOP nomination in 1968\. Mitt Romney served as Governor of Massachusetts and secured the Republican presidential nomination in 2012\. He was defeated in the general election. Getty Images; Corbis  George Romney announced his intention to run for governor of Michigan, with his son Mitt and his wife Lenore by his side, on February 10, 1962. RDA/Getty Images  Descended from Mormon pioneers, the Udall family have held high political positions from states across the American West. To cite one of many examples, Stewart Udall served as Secretary of the Department of Interior under President Lyndon Johnson. Today, his son Tom Udall (right) represents New Mexico in the U.S. Senate, and his nephew Mark Udall (left) represents Colorado in the same body. CQ-Roll Call/Getty Images (2)  The large Udall clan also includes local officials, congressmen and state legislators. AP  The Taft family includes prominent Americans extending back to the colonial era. William Howard Taft (left) was President from 1909 to 1913 and later appointed Chief Justice of the Supreme Court. His son Robert A. Taft (right) wielded extraordinary power and influence as a member of the U.S. Senate, where he served until his death in 1953. Getty Images (2)  Theodore Roosevelt first become president after the assassination of President McKinley in 1901 and served until 1909\. Franklin Roosevelt was a great admirer of his fifth cousin Theodore, and became President himself, serving from 1933 to 1945, the longest consecutive administration in America’s history. Getty Images (2)  America’s original political dynasty, the Adams family had a hand in some of the most consequential events in the country’s history. John Adams was a member of the Continental Congress, a signatory to the Declaration of Independence, and served as America’s first President from 1797 to 1801\. John Quincy Adams became the first son of a President to become President, serving from 1825 to 1829. 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