--- title: Cards Against Humanity Sends Literal Poop to Thousands for Black Friday description: "Initially we got a dozen people who were really surprised it was poop, but it was just actual poop." canonical: https://time.com/3634443/cards-against-humanity-poop-black-friday/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-12-15T22:17:09.000Z article:modified_time: 2026-08-04T07:43:27.065Z og:title: Why This Company Sent Literal Poop to 30,000 People for Black Friday og:description: "Initially we got a dozen people who were really surprised it was poop, but it was just actual poop." og:url: https://time.com/3634443/cards-against-humanity-poop-black-friday/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltec543ae5bc554d22/69876ed9f887dcb65fe89074/screen-shot-2014-12-15-at-4-13-26-pm.png?branch=production&width=869&quality=75&auto=webp&crop=16:9 og:image:width: 869 og:image:height: 489 og:image:alt: Screen Shot 2014-12-15 at 4.13.26 PM og:type: article twitter:card: summary_large_image twitter:title: Why This Company Sent Literal Poop to 30,000 People for Black Friday twitter:description: "Initially we got a dozen people who were really surprised it was poop, but it was just actual poop." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltec543ae5bc554d22/69876ed9f887dcb65fe89074/screen-shot-2014-12-15-at-4-13-26-pm.png?branch=production&width=869&quality=75&auto=webp&crop=16:9 ---  # Why This Company Sent Poop to 30,000 People for Black Friday > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: See The Unique Way Amazon Ships This Teddy Bear [Watch (HLS stream): See The Unique Way Amazon Ships This Teddy Bear](https://cdn.jwplayer.com/manifests/IY8KG0y3.m3u8) (2:54)  _Published 2014-12-01. Go Behind the Scenes at Amazon to see how the products you buy make it to the shipping truck_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Dec 15, 2014 10:17 PM UTC  Cards Against Humanity by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Dec 15, 2014 10:17 PM UTC Christmas came early this year for 30,000 people who [received a box of poop](http://laist.com/2014/12/13/update%5F30000%5Fpeople%5Freally%5Fdid%5Fbuy.php) in the mail last week. The sleekly designed box filled with actual excrement came courtesy of [Cards Against Humanity](http://cardsagainsthumanity.com), a fill-in-the-blank party game where players try to one up each other with phrase cards ranging from merely politically incorrect to legitimately disgusting. Costing $6 a pop, the special offer was a part of the stunt-loving company’s Black Friday sale. “We all really hate Black Friday, it’s just kind of a horrible day,” says game co-creator Max Temkin. “It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.” **MORE:** [The 13 most influential toys of all time](http://time.com/3089384/influential-toys/) And so Cards Against Humanity decided to create a media spectacle of its own by pulling all of its products off its site and only selling “Bullshit” — which Temkin says sold out in less than two hours. (This isn’t the company’s first stunt — for last year’s Black Friday, the game was sold for $5 above the normal price.) “We also had the idea of issuing people a one penny off coupon, but that felt weird because it was still a deal,” he says. “That’s sort of still _doing_ Black Friday.” But how did the makers of Cards Against Humanity get the poop in the box? “Well, we didn’t do anything that anyone else couldn’t have done,” Temkins says. “We went on Google and were like, ‘Can you buy bullshit? Can you sell bullshit?'” The team found a cattle ranch in Texas that sold pasteurized bull feces for shipments and understood “what we were trying to do.” Writing on the package boasts that while the box was made in China — “It’s the same manufacturer that does packaging for Apple!” Temkin says — the poop was made in America. And now, says Temkins, “It’s sent, it’s out, it’s done… Initially we got a dozen people who were really surprised it was poop, but it was just actual poop.” [_LAist_ journalists](http://laist.com/2014/12/13/update%5F30000%5Fpeople%5Freally%5Fdid%5Fbuy.php) broke the poop apart to see if there was hidden inside, only to find that it was simply feces. While the promotion is over, some people are even selling their “Bullshit” packages at a [600% markup of $36 on eBay.](http://www.ebay.com/itm/Cards-Against-Humanity-Bullshit-In-Hand-/141504440881?pt=Games%5FUS&hash=item20f2526a31) Cards Against Humanity made 20 cents on each $6 box of holiday bullshit. The profits will go to [Heifer International](http://www.heifer.org/), a charity that aims to eradicate poverty and hunger by providing livestock to developing communities. ### See the Factories Where Amazon Can Move 426 Items a Second  Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Arizona, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty Images  A worker collects order items at the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on Nov. 28, 2013. Andrew Yates—AFP/Getty Images  Merchandise sits on shelves before shipment at the Amazon.com Inc. distribution center in Phoenix, Arizona, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty Images  An employee packs merchandise for shipment at the Amazon.com Inc. fulfillment center in Phoenix, Arizona, Dec. 2, 2013. David Paul Morris—Bloomberg/Getty Images  A picture shows the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year. Andrew Yates—AFP/Getty Images  An employee packs orders in the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on November 28, 2013, ahead of Cyber Monday on December 2nd, expected to be one of the busiest online shopping days of the year. Andrew Yates—AFP/Getty Images  Employee Maria Miller loads boxes onto a conveyer belt for shipping at the Amazon.com Inc. distribution center in Phoenix, Arizona, U.S. on Monday, Nov. 26, 2012. David Paul Morris—Bloomberg/Getty Images  Interior view of the hall of a logistics center of the online shopping company Amazon, taken on March 26, 2014 in Leipzig, eastern Germany. Peter Ending—AFP/Getty Images  Packages sit in regional delivery dividers ahead of distribution at the Amazon.co.uk Marston Gate 'Fulfillment Center,' the U.K. site of Amazon.com Inc. in Ridgmont, United Kingdom, Dec. 3, 2012. Simon Dawson—Bloomberg/Getty Images _Read next:_ [_Lance Armstrong Played Cards Against Humanity and Got \*That\* Card_](http://time.com/104470/lance-armstrong-played-cards-against-humanity-and-got-that-card/?xid=time%5Freadnext) ## Transcript [ NOISE ] [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3634443/cards-against-humanity-poop-black-friday/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3634443/cards-against-humanity-poop-black-friday/"},"headline":"Why This Company Sent Poop to 30,000 People for Black Friday","datePublished":"2014-12-15T22:17:09.000Z","dateModified":"2026-08-04T07:43:27.065Z","description":"\"Initially we got a dozen people who were really surprised it was poop, but it was just actual poop.\"","url":"https://time.com/3634443/cards-against-humanity-poop-black-friday/","keywords":["Newsfeed","viral","Bizarre","Business topic","game"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltec543ae5bc554d22/69876ed9f887dcb65fe89074/screen-shot-2014-12-15-at-4-13-26-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltec543ae5bc554d22/69876ed9f887dcb65fe89074/screen-shot-2014-12-15-at-4-13-26-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-12-15 at 4.13.26 PM","caption":"","creditText":"Cards Against Humanity","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3634443/cards-against-humanity-poop-black-friday/","name":"Why This Company Sent Poop to 30,000 People for Black Friday"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"See The Unique Way Amazon Ships This Teddy Bear","description":"Go Behind the Scenes at Amazon to see how the products you buy make it to the shipping truck","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/IY8KG0y3/poster.jpg?width=720","uploadDate":"2014-12-01T04:19:45.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/IY8KG0y3.m3u8","embedUrl":"https://time.com/3634443/cards-against-humanity-poop-black-friday/","duration":"PT2M54S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3634443/cards-against-humanity-poop-black-friday/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```