Apple Ad
Apple
By Philip Elmer-DeWitt/Fortune
November 27, 2014

Having cut the cable TV cord before the busiest shopping day of the year, I had to go to YouTube to see how Apple was promoting its products in advance of Black Friday.

Here’s what I found: Six ads in two days, three for the iPhone and three for Beats by Dre, the headphone-and-streaming-music company acquired by Apple in May for $3 billion.

I liked them all. But they’re very different.

Two white comedians, Justin Timberlake and Jimmy Fallon, are once again carrying the water for Apple.

Beats’ SoloSelfie-with-iPhone campaign taps into a different celebrity culture.

The iPhone ads

Nov. 24: Gamers

Nov. 24: Reservations

Nov. 26: Voice text

The Beats by Dre ads

Nov. 26: #SoloSelfie Kenan Thompson Tutorial

Nov. 26: #SoloSelfie

Nov. 26: #SoloSelfie – The Tutorial

This article originally appeared on Fortune.com

Contact us at editors@time.com.

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