Having cut the cable TV cord before the busiest shopping day of the year, I had to go to YouTube to see how Apple was promoting its products in advance of Black Friday.
Here’s what I found: Six ads in two days, three for the iPhone and three for Beats by Dre, the headphone-and-streaming-music company acquired by Apple in May for $3 billion.
I liked them all. But they’re very different.
Two white comedians, Justin Timberlake and Jimmy Fallon, are once again carrying the water for Apple.
Beats’ SoloSelfie-with-iPhone campaign taps into a different celebrity culture.
The iPhone ads
Nov. 24: Gamers
Nov. 24: Reservations
Nov. 26: Voice text
The Beats by Dre ads
Nov. 26: #SoloSelfie Kenan Thompson Tutorial
Nov. 26: #SoloSelfie
Nov. 26: #SoloSelfie – The Tutorial
This article originally appeared on Fortune.com
- Alison Roman Won't Sugarcoat It
- If Donald Trump Is Indicted, Here's What Would Happen Next in the Process
- The World's Greatest Places of 2023
- Exclusive: Effective Altruist Leaders Were Repeatedly Warned About Sam Bankman-Fried Years Before FTX Collapsed
- Who Should Be on the 2023 TIME100? Vote Now
- Postmaster General Louis DeJoy's Surprising Second Act
- Gaslighting, Narcissist, and More Psychology Terms You're Misusing
- In This Texas County, There's No Such Thing as Moving on From COVID-19
- In Defense of Nora Ephron's Unfairly Panned Heartburn Movie
- Want Today's Top Headlines in Your Inbox? Sign Up for The Brief
