Having cut the cable TV cord before the busiest shopping day of the year, I had to go to YouTube to see how Apple was promoting its products in advance of Black Friday.
Here’s what I found: Six ads in two days, three for the iPhone and three for Beats by Dre, the headphone-and-streaming-music company acquired by Apple in May for $3 billion.
I liked them all. But they’re very different.
Two white comedians, Justin Timberlake and Jimmy Fallon, are once again carrying the water for Apple.
Beats’ SoloSelfie-with-iPhone campaign taps into a different celebrity culture.
The iPhone ads
Nov. 24: Gamers
Nov. 24: Reservations
Nov. 26: Voice text
The Beats by Dre ads
Nov. 26: #SoloSelfie Kenan Thompson Tutorial
Nov. 26: #SoloSelfie
Nov. 26: #SoloSelfie – The Tutorial
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com