Sony Computer Entertainment America will issue refunds to customers who bought its PlayStation Vita handheld video game system before June 2012 to settle false advertising claims brought by the Federal Trade Commission, the agency said Tuesday.
The FTC claims that Sony misled consumers about “game changing” features of the Vita, including the ability to seamlessly begin playing any PlayStation 3 game immediately on the handheld Vita. That feature only worked as advertised for certain games, the FTC acknowledged.
Customers who bought the Vita before June 1, 2012, are entitled to either a $50 voucher for select video game merchandise or $25 cash or credit refund. Given sales of the PS Vita in the U.S. at the time, total refunds paid out could reach $14 million. Sony will notify customers who qualify for the refunds via email.
The FTC also claimed that Sony’s advertising agency, Deutsch LA, deceived consumers by having its employees try to generate hype for the gaming system on Twitter without disclosing their association with the product. The agency is banned from such practices in the future.
Sony is the latest in a growing list of tech companies that have been accused of misleading customers by the FTC. Apple, Amazon, Google, AT&T and T-Mobile have all had to contend with FTC settlements or lawsuits this year. A Sony spokesperson did not immediately respond to a request for comment.
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