The iPhone 6 sold at three times the rate of the 6 Plus, according to a new report, indicating that consumers are swinging to the smaller, more budget-friendly model by a wide margin.
A survey by Consumer Intelligence Research Partners broke down iPhone purchases by model in the first 30 days of availability, figures that Apple does not normally disclose to the public. The results show a strong uptake of the iPhone 6, which accounted for 68% of purchases, followed by the iPhone 6 Plus, at roughly one-quarter of sales. The remainder went to older models.
And an interesting note about storage: The buyers’ average was 48 gigabytes, or double from a year ago.