By Dan Kedmey
The iPhone 6 sold at three times the rate of the 6 Plus, according to a new report, indicating that consumers are swinging to the smaller, more budget-friendly model by a wide margin.
A survey by Consumer Intelligence Research Partners broke down iPhone purchases by model in the first 30 days of availability, figures that Apple does not normally disclose to the public. The results show a strong uptake of the iPhone 6, which accounted for 68% of purchases, followed by the iPhone 6 Plus, at roughly one-quarter of sales. The remainder went to older models.
And an interesting note about storage: The buyers’ average was 48 gigabytes, or double from a year ago.
More Must-Reads from TIME
- How Donald Trump Won
- The Best Inventions of 2024
- Why Sleep Is the Key to Living Longer
- How to Break 8 Toxic Communication Habits
- Nicola Coughlan Bet on Herself—And Won
- What It’s Like to Have Long COVID As a Kid
- 22 Essential Works of Indigenous Cinema
- Meet TIME's Newest Class of Next Generation Leaders
Contact us at letters@time.com