You may have noticed a new trend on Facebook that allows you to thank your friends for being your friend with a personalized video documenting said friendship.
It’s also entirely possible you haven’t noticed this yet. Based on some initial tests we ran, it yields some cheesy and/or weird results. Also, as my discerning colleague Victor Luckerson points out, “I just find the chasm between the emotional sentiment of the videos and the effort put in by person saying ‘thanks’ really, really funny.” (You really don’t have to do anything at all other than type in your friend’s name and hit play.)
A Zuckerberg Family Album
![Born in 1984, Facebook founder Mark Zuckerberg grew up in Dobbs Ferry, New York, the son of a dentist and a psychiatrist who left her profession to work in her husband's office.](https://api.time.com/wp-content/uploads/2014/11/mz_kid_pics_01.jpg?quality=75&w=2400)
![Zuckerberg's father describes his son, seen here at five years old, as "strong-willed and relentless."](https://api.time.com/wp-content/uploads/2014/11/mz_kid_pics_02.jpg?quality=75&w=2400)
![Facebook was founded while Zuckerberg was a student at Harvard, where this photograph was taken.](https://api.time.com/wp-content/uploads/2014/11/mz_kid_pics_03.jpg?quality=75&w=2400)
![Zuckerberg, right, sits with Facebook's other founders. The tale of the company's earliest days inspired the film The Social Network, which draws a rich, dramatic portrait of a furious, socially handicapped genius, a character who bears little resemblance to the actual Mark Zuckerberg.](https://api.time.com/wp-content/uploads/2014/11/mz_kid_pics_03a.jpg?quality=75&w=2400)
![In this 2006 photo, the Facebook founder poses with his older sister Randi, the company's head of consumer marketing and social-good initiatives.](https://api.time.com/wp-content/uploads/2014/11/mz_kid_pics_05.jpg?quality=75&w=2400)
![Zuckerberg and his family visit the Wizarding World of Harry Potter in Orlando for Thanksgiving 2010.](https://api.time.com/wp-content/uploads/2014/11/mz_kid_pics_04.jpg?quality=75&w=2400)
But Facebook CEO Mark Zuckerberg seems determined to make this feature a thing, so he promoted it by sharing the video documenting his relationship with his wife. He did put in a little extra effort by adding a personalized note and elaborating on why he’s thankful for her.
Check it out:
Read next: 7 Things You Didn’t Know About Facebook From Mark Zuckerberg’s Q&A
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Contact us at letters@time.com