By Laura Stampler
November 12, 2014

Tech giant Samsung announced its sustainability report just the way that a tech giant should: By hiring a Korean rapper named Mad Clown to rap about it.

No, this is not a spoof.

Lyrics include:

Translation: 40% of Samsung’s 280,000 employees are women. Parental leave policies are illin’.

Sure, this outreach method may be a little quirky, but it’s better than Samsung’s past PR gaffes — like that kinda sexist Galaxy S4 Broadway spectacular launch event at Radio City Music Hall last year. And who can forget that quickly yanked ad that made light of abusing puppies?

In fact, we’re kind of hoping that one of Samsung’s competitors will challenge Samsung to a rap battle. Dare to dream.

[H/t The Verge]

Contact us at editors@time.com.

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