<!-- mobian-agent-page publisher="time" canonical="https://time.com/3578284/taylor-swift-blank-space-video-app/" -->

---
title: Taylor Swift 1989: New iPhone App Explores Blank Space Video Mansion
description: White horses and streaky mascara sold separately
canonical: https://time.com/3578284/taylor-swift-blank-space-video-app/
author: Samantha Grossman
article:opinion: false
article:content_tier: free
article:published_time: 2014-11-11T16:37:49.000Z
article:modified_time: 2023-12-14T00:18:41.000Z
og:title: Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video
og:description: White horses and streaky mascara sold separately
og:url: https://time.com/3578284/taylor-swift-blank-space-video-app/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
og:image:width: 1200
og:image:height: 675
og:image:alt: TIME
og:type: article
twitter:card: summary_large_image
twitter:title: Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video
twitter:description: White horses and streaky mascara sold separately
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
---

# Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video

<!-- mobian-agent-ad sponsored="true" id="6dbd9e2f-0239-41e1-a0c6-ecfef9664088" campaign="time-nl-network-2026q3" creative="time-nl-network-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: September 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=6dbd9e2f-0239-41e1-a0c6-ecfef9664088&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) |
| Health Matters | The latest health news and expert advice on living well | Weekdays |
| Worth Your Time | A weekly guide to what to watch, read, and more | Weekly |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Twice a week |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) |

Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=6dbd9e2f-0239-41e1-a0c6-ecfef9664088&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=6dbd9e2f-0239-41e1-a0c6-ecfef9664088&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

### Sources

*   TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=6dbd9e2f-0239-41e1-a0c6-ecfef9664088&cr=time-nl-network-2026q3-v1)

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What newsletters does TIME publish?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.",
                "@type": "Answer"
            }
        },
        {
            "name": "Which TIME newsletter should I subscribe to?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "Are TIME's newsletters free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes TIME's newsletters?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for a TIME newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->


by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Updated: Dec 14, 2023 12:18 AM UTCPublished: Nov 11, 2014 4:37 PM UTC

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Updated: Dec 14, 2023 12:18 AM UTCPublished: Nov 11, 2014 4:37 PM UTC

Want a closer look at the gorgeous, ritzy estate where Taylor Swift’s “Blank Space” [music video takes place](http://time.com/3575716/taylor-swift-blank-space-video)? Sure, why not, right? Well, to accompany the video, Tay-Tay created an app — which she calls a “cinematic interactive musical experience” — that lets users explore the house’s many rooms and objects.

The free American Express-sponsored app, developed by RadicalMedia, lets _all_ of us access the [crazy-eyed](https://time.com/wp-content/uploads/2014/11/screen-shot-2014-11-10-at-7-45-23-am.png), [knife-wielding](https://time.com/wp-content/uploads/2014/11/screen-shot-2014-11-10-at-7-46-34-am.png), [jilted](https://time.com/wp-content/uploads/2014/11/screen-shot-2014-11-10-at-7-46-58-am.png) ex-lover deep within. Or at least, it lets us poke around a beautiful mansion looking at grandfather clocks while Taylor sings in the background, which is good too.

“The app is a cross between theater, a music video and a video game,” Joseph Kahn, who directed the video as well as the app experience, [told _Mashable_](http://mashable.com/2014/11/11/taylor-swift-blank-space-app/). “I had to direct it more like a stage show than a music video so the audience can choose any way they want to look; we had to create reasons for them to turn their head or look up or look down.”

It’s available now for both [Android ](https://play.google.com/store/apps/details?id=com.americanexpress.droid.unstagedapp&hl=en)and [iOS](https://itunes.apple.com/us/app/american-express-unstaged/id933296264?mt=8), so get going.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3578284/taylor-swift-blank-space-video-app/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3578284/taylor-swift-blank-space-video-app/"},"headline":"Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video","datePublished":"2014-11-11T16:37:49.000Z","dateModified":"2023-12-14T00:18:41.000Z","description":"White horses and streaky mascara sold separately","url":"https://time.com/3578284/taylor-swift-blank-space-video-app/","keywords":["Newsfeed","Technology","apps","Taylor Swift","celebrity","1989"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3578284/taylor-swift-blank-space-video-app/","name":"Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video"}}]}]
```