--- title: Taylor Swift 1989: New iPhone App Explores Blank Space Video Mansion description: White horses and streaky mascara sold separately canonical: https://time.com/3578284/taylor-swift-blank-space-video-app/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2014-11-11T16:37:49.000Z article:modified_time: 2023-12-14T00:18:41.000Z og:title: Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video og:description: White horses and streaky mascara sold separately og:url: https://time.com/3578284/taylor-swift-blank-space-video-app/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video twitter:description: White horses and streaky mascara sold separately twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Updated: Dec 14, 2023 12:18 AM CUTPublished: Nov 11, 2014 4:37 PM CUT by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Updated: Dec 14, 2023 12:18 AM CUTPublished: Nov 11, 2014 4:37 PM CUT Want a closer look at the gorgeous, ritzy estate where Taylor Swift’s “Blank Space” [music video takes place](http://time.com/3575716/taylor-swift-blank-space-video "undefined")? Sure, why not, right? Well, to accompany the video, Tay-Tay created an app — which she calls a “cinematic interactive musical experience” — that lets users explore the house’s many rooms and objects. The free American Express-sponsored app, developed by RadicalMedia, lets _all_ of us access the [crazy-eyed](https://time.com/wp-content/uploads/2014/11/screen-shot-2014-11-10-at-7-45-23-am.png "undefined"), [knife-wielding](https://time.com/wp-content/uploads/2014/11/screen-shot-2014-11-10-at-7-46-34-am.png "undefined"), [jilted](https://time.com/wp-content/uploads/2014/11/screen-shot-2014-11-10-at-7-46-58-am.png "undefined") ex-lover deep within. Or at least, it lets us poke around a beautiful mansion looking at grandfather clocks while Taylor sings in the background, which is good too. “The app is a cross between theater, a music video and a video game,” Joseph Kahn, who directed the video as well as the app experience, [told _Mashable_](http://mashable.com/2014/11/11/taylor-swift-blank-space-app/ "undefined"). “I had to direct it more like a stage show than a music video so the audience can choose any way they want to look; we had to create reasons for them to turn their head or look up or look down.” It’s available now for both [Android ](https://play.google.com/store/apps/details?id=com.americanexpress.droid.unstagedapp&hl=en "undefined")and [iOS](https://itunes.apple.com/us/app/american-express-unstaged/id933296264?mt=8 "undefined"), so get going. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3578284/taylor-swift-blank-space-video-app/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3578284/taylor-swift-blank-space-video-app/"},"headline":"Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video","datePublished":"2014-11-11T16:37:49.000Z","dateModified":"2023-12-14T00:18:41.000Z","description":"White horses and streaky mascara sold separately","url":"https://time.com/3578284/taylor-swift-blank-space-video-app/","keywords":["Newsfeed","Technology","apps","Taylor Swift","celebrity","1989 topic"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3578284/taylor-swift-blank-space-video-app/","name":"Taylor Swift Made an App That Lets You Explore the Mansion from the 'Blank Space' Video"}}]}] ```