Want a closer look at the gorgeous, ritzy estate where Taylor Swift’s “Blank Space” music video takes place? Sure, why not, right? Well, to accompany the video, Tay-Tay created an app — which she calls a “cinematic interactive musical experience” — that lets users explore the house’s many rooms and objects.
The free American Express-sponsored app, developed by RadicalMedia, lets all of us access the crazy-eyed, knife-wielding, jilted ex-lover deep within. Or at least, it lets us poke around a beautiful mansion looking at grandfather clocks while Taylor sings in the background, which is good too.
“The app is a cross between theater, a music video and a video game,” Joseph Kahn, who directed the video as well as the app experience, told Mashable. “I had to direct it more like a stage show than a music video so the audience can choose any way they want to look; we had to create reasons for them to turn their head or look up or look down.”
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