The exterior of a Target store July, 18, 2006 in Chicago, Illinois.
Scott Olson—Getty Images
By Dan Kedmey
November 11, 2014

Target on Monday announced its earliest ever Black Friday sale with plans to open doors at 6 p.m. on Thanksgiving Day, in an aggressive bid to boost holiday sales after a year of lackluster earnings and store closures.

The big-box retailer joined a growing list of stores that have pushed their Black Friday openings from post-dinner to pre-dinner hours, including Macy’s, Kohl’s and Sears.

“We know our guests are pulled in a million different directions as the holidays get underway, so we’re helping them save time and money by offering more access to Black Friday deals,” Target said in a statement.

The movement has also triggered a backlash from labor advocates and from competitors that have vowed to keep stores closed during the Thanksgiving holiday, including Coscto, Home Depot and Nordstrom.

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