November 6, 2014 12:40 PM EST

Amazon announced on Thursday its latest product, a voice-controlled smart speaker called Amazon Echo.

The Siri-like personal assistant which plugs in to a wall outlet can be left powered-on 24/7 and responds to commands like “will it rain tomorrow?” or “play music by Bruno Mars,” according to Amazon. Amazon Echo connects to Bluetooth, Wi-Fi and the cloud, enabling it to perform commands like stream music on Spotify, add an item to a shopping list, or search online for the most recent information about a question.

The roughly 3 in. by 9 in. cylindrical device isn’t listening and responding to everything it hears, though: in order to activate the device, users must use a “wake word,” a name or term preceding the voice command.

Amazon Echo retails at $199, but for a limited time only it will cost only $99 for Amazon Prime members. Customers must request an invitation for more details, including when the smart speaker will become available.


Contact us at

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

Read More From TIME

Related Stories