Halo: The Master Chief Collection, a jam-packed collection of specially remastered Halo titles, rolls out on Xbox One consoles next week, just in time for the holiday shopping season. To celebrate the launch, Microsoft is running this TV ad starting today, featuring footage from the game set to Queen’s “We Will Rock You.”
Microsoft is hoping that The Master Chief Collection, which includes Halo: Combat Evolved, Halo 2, Halo 3 and Halo 4 in addition to access to the Halo 5: Guardians multiplayer beta, will boost sales of its Xbox One console, which many people think is losing the sales battle against rival Sony’s PlayStation 4 console. In another attempt to boost holiday sales, Microsoft recently lowered the price of new Xbox One consoles by $49 down to $350 through the end of the year.
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Contact us at letters@time.com