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Rob Lowe attends the 3rd Annual Hilarity for Charity Variety Show to benefit the Alzheimer's Association, presented by Genworth at Hollywood Palladium on October 17, 2014 in Hollywood, California.
Araya Diaz—WireImage

An advocacy group for people who suffer from shy bladder syndrome has taken offense at a DirecTV advertisement that features actor Rob Lowe standing at a urinal, unable to relieve himself due to excessive shyness.

Steve Soifer, CEO of the International Paruresis Association, told the Associated Press that advertisement pokes fun at a real-life ailment that afflicts roughly 7% of the population.

“We don’t mind if people have a little fun with it,” Soifer said in an interview with AP. “In this particular case, the portrayal is making it look ridiculous, that this guy is a loser for having a problem.”

A DirecTV spokesperson said they would continue running the ad, and that it was not meant to be taken literally.


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