Social media has not always been kind to McDonald’s. And so, the fast food chain hired MythBusters co-host Grant Imahara do disprove Twitter-feuled myths of pink slime and other gross rumors as part of a new ad campaign. The latest target in McDonald’s marketing campaign is the McRib.
Although the seasonal menu offering has a cult-like following, the company took a PR hit last year when an alleged image of the uncooked food went viral. Headlines ranged from: “Frozen McRib Photo Will Make You Question Everything In Life” to “Picture of frozen McRib goes viral, churns stomachs”:
1 reason I don't eat a McRib . it tastes gross & this is how it looks frozen pic.twitter.com/RgWqbaC6jV
— ☀️ (@coilybeauty) November 12, 2013
And so McDonald’s flew self-proclaimed hater Wes Bellamy, who had tweeted the picture and discouraged people from ever eating the McRib, out to Oklahoma City to see how the sandwich is made.
Although Bellamy calls himself a skeptic, the video chronicling the production process portrays him as quick to give McDonald’s-friendly soundbites. “This looks a lot different from a picture that I saw on Twitter,” he said. “So that’s how you keep it tasty like my Grandma’s barbecue!”
According to the McRib makers, the sandwich consists of only a few key ingredients: pork, water, salt, a sugar compound and preservatives to “lock in the flavor.”
- The Fall of Roe and the Failure of the Feminist Industrial Complex
- The Ocean Is Climate Change’s First Victim and Last Resort
- Column: 6 Proven Ways to Reduce Gun Violence
- Ads Are Officially Coming to Netflix. Here's What That Means for You
- Jenny Slate on the Unifying Power of a Well-Heeled Shell Named Marcel
- Column: The FDA's Juul Ban May Not be a Pure Public Health Triumph
- What the Supreme Court’s Abortion Decision Means for Your State