Lincoln Motors had an alright, alright, alright October. The company announced its best sales for the month of October since 2007 — and it may have Matthew McConaughey to thank for the boost.
The Interstellar actor, who starred in advertisements for the MKC crossover SUV, possibly helped Lincoln’s overall sales last month go up 25 percent, according to The Hollywood Reporter. Of the 8,883 vehicles sold last month, 2,197 were MKCs.
Car sales go up and down based on a number of factors, of course, though sales for this particular model reportedly spiked after the television spots — and the resulting parodies of them by Jim Carrey (on Saturday Night Live), Ellen DeGeneres and Conan O’Brien — began airing this fall.
[THR]
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
Write to Nolan Feeney at nolan.feeney@time.com