--- title: iStrategyLabs Dorothy mobile app triggers phone by clicking heels description: "Dorothy" brings Wizard of Oz technology to life canonical: https://time.com/3534258/dorothy-app-istrategy-labs/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2014-10-23T15:58:53.000Z article:modified_time: 2026-05-11T04:48:22.060Z og:title: This App Lets You Order a Pizza by Clicking Your Heels Together og:description: "Dorothy" brings Wizard of Oztechnology to life og:url: https://time.com/3534258/dorothy-app-istrategy-labs/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9191335624fba802/69876266cd68488234097467/pizza-delivery-app.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: People sharing takeaway pizza og:type: article twitter:card: summary_large_image twitter:title: This App Lets You Order a Pizza by Clicking Your Heels Together twitter:description: "Dorothy" brings Wizard of Oztechnology to life twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9191335624fba802/69876266cd68488234097467/pizza-delivery-app.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # This App Lets You Order a Pizza by Clicking Your Heels Together  by [Eliza Berman](/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Oct 23, 2014 3:58 PM CUT  People sharing takeaway pizza People sharing takeaway pizzaGetty Images  by [Eliza Berman](/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Oct 23, 2014 3:58 PM CUT It’s been 75 years since Judy Garland clicked her ruby red slippers in a desperate attempt to get home to Auntie Em. Now you can click your heels to do a whole lot more than travel the time-space continuum, and you don’t even need a pair of sequined shoes to do it. Washington, D.C.-based digital agency [iStrategyLabs](http://istrategylabs.com/ "undefined") recently unveiled a new device, aptly named Dorothy, which allows you to trigger certain actions on your iPhone by clicking your heels together three times. A micro-controller no bigger than a fun-size candy bar, Dorothy clips onto your shoe, relying on an internal Bluetooth chip and accelerometer to send signals to an app on your phone. You can use Dorothy to help you escape a bad date by programming the app to generate a fake phone call. All you need to do is click your heels to indicate that you can’t listen to one more word about exchange-traded derivatives. It can send your exact location to friends, call a cab or even order a pizza. And the folks behind the technology are crowd-sourcing more uses for Dorothy, open to the limitless possibilities enabled by the concept of web automation service “[If This, Then That](https://ifttt.com/wtf "undefined").” The Dorothy team is working on smaller models that would make the device more inconspicuous, especially for those not keen on adorning their shoes with a ruby-emblazoned piece of hardware. And DJ Saul, iStrategyLabs’ managing director, envisions greater customization in the future. He illustrated what this might look like, telling the [Daily Dot](http://www.dailydot.com/technology/shoes-wizard-of-oz-wearable/ "undefined"), “One click is ‘call my phone,’ two clicks is ‘send a message,’ three clicks is ‘order an Uber,’ four clicks is ‘order a pizza,’ five clicks is ‘open my garage door,’ and so on and so forth.” Eliminating a few taps on our phones by clicking our heels is either a sign of our supreme and irreversible laziness or the power of technology to simplify our lives. For now, let’s stick with the latter. ### PHOTOS: The Rise of Mobile Phones from 1916 to Today  1916 A German field telephone station in the Aisne department of northern France during World War I. Paul Thompson—FPG/Getty Images  1970 French singer and actor Johnny Hallyday in a scene from the film 'Point de Chute' (aka 'Falling Point'). Keystone/Holton/Getty Images  1980 An early mobile phone during the Iranian Embassy siege at Princes Gate in South Kensington, London. Kypros/Getty Images  1983 Bob Maxwell, general manager of Englewood-based Mobile Telephone of Colorado, places a call on an FCC-approved radio frequency while driving to work. Lyn Alweis—Denver Post/Getty Images  1986 THE A-TEAM "The Say U.N.C.L.E. Affair" Episode 5\. (l-r) Eddie Velez as Frankie Santana, Robert Vaughn as General Hunt Stockwell, George Peppard as John 'Hannibal' Smith. Bill Dow—NBC/Getty Images  1992 Democratic presidential nominee Bill Clinton talks on a cell phone while meeting with Boston Mayor Ray Flynn in a New York hotel on Sept. 25. Mark Lennihan—AP  1993 Whoopi Goldberg during ShoWest in Las Vegas. Jeff Kravitz—FilmMagic/Getty Images  1997 A farmer with his family sitting on a Bullock Cart and talking on a mobile Phone, in Delhi. India Today Group/Getty Images  2001 A woman watches smoke pour out of the World Trade Center Towers in New York on September 11. Nicholas Goldberg—Gamma-Rapho/Getty Images  2011 A rebel militiaman speaks on his mobile phone after capturing territory from government troops on March 25 in Ben Jawat, Libya. John Moore—Getty Images  2011 A youth films the aftermath of tear gas police fired at protestors in Muhammed Mahmoud Street near Tahrir Square on November 23 in Cairo. Peter Macdiarmid—Getty Images  2012 Audience members take pictures of President Barack Obama at Florida Atlantic University on April 10 in Boca Raton, Florida. Marc Serota—Getty Images  2014 A teenager takes a selfie in front of Queen Elizabeth II during a walk around St. Georges Market in Belfast. The Queen has apparently voiced her dismay that when she carries out engagements she is greeted by a sea of mobile phones. Peter Macdiarmid—PA Wire/Press Association Images/AP ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3534258/dorothy-app-istrategy-labs/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3534258/dorothy-app-istrategy-labs/"},"headline":"This App Lets You Order a Pizza by Clicking Your Heels Together","datePublished":"2014-10-23T15:58:53.000Z","dateModified":"2026-05-11T04:48:22.060Z","description":"\"Dorothy\" brings Wizard of Oz technology to life","url":"https://time.com/3534258/dorothy-app-istrategy-labs/","keywords":["Newsfeed","Technology","Uber"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9191335624fba802/69876266cd68488234097467/pizza-delivery-app.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9191335624fba802/69876266cd68488234097467/pizza-delivery-app.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"People sharing takeaway pizza","caption":"People sharing takeaway pizza","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3534258/dorothy-app-istrategy-labs/","name":"This App Lets You Order a Pizza by Clicking Your Heels Together"}}]}] ```