Spotify announced plans Monday for a steeply discounted subscription option that enables up to five family members to subscribe to the digital streaming music service under one billing account.
The new offer, Spotify Family, enables up to four family members to join an existing subscriber’s ad-free Premium account, which costs $9.99 per month, at half the price. That discount would slash a family of five’s monthly bill from roughly $50 a month to $30 a month.
“This is one of the most asked for features from our audience,” Chief Content Officer Ken Parks said in an online statement.
Spotify Family will roll out worldwide over the next few weeks, the company said. The move follows a similar half-off discount that Spotify launched for college students in March as the company aggressively works to broaden its subscriber base.
- Anti-Black Violence Has Long Been the Most Common American Hate Crime—And We Still Don't Know the Full Extent
- One Million Americans Have Died of COVID-19. Here Are Some of Their Stories
- The Buffalo Shooter Targeted a City Haunted by Segregation
- Meet TIME’s Newest Class of Next Generation Leaders
- After Visiting Both Ends of the Earth, I Realized How Much Trouble We’re In
- The Ukrainian Musicians Fighting Russia Through Song
- Long-Lasting Birth Control Is Already Hard to Get. Advocates Worry It May Only Get Worse
- Here's Who Won the 2022 TIME100 Reader Poll
