By Matt Peckham
October 20, 2014

I don’t see a lot of gameplay in this pithy less-than-a-minute trailer, so I’m not sure why Activision’s calling it a “gameplay” trailer. Just excise that word and it works: type “Official Call of Duty: Advanced Warfare Launch Trailer” and you’re golden. But by using the designator “gameplay,” I’m betting it’s not the last “launch trailer” we’ll see.

When I first glimpsed it on Saturday, the trailer had 300+ views. Now it has over 5.3 million. It’ll doubtless double that in another 48 hours. That’s the power of a Call of Duty.

There’s a little more to see here, but it’s not much. The same clips already shown in previous trailers pop in, abridged. The new stuff–and is it all new stuff? I can’t tell–amounts to 1-2 second clips of people in EXO suits doing impossible things, each of which Call of Duty-philes will obsess over.

The game is out November 4 (November 3 for Day Zero edition buyers) for this- and last-gen PlayStation and Xbox systems as well as Windows. It looks terrific in this trailer, a collage of rainbow-plaited tracers and pluming squibs and mo-cap Kevin Spacey smirking in a suit. And I’m still hopeful that, though it’s clearly rooted in the ballistic-power-fantasy school of design, the game has some subversive fictive tricks up its sleeve.

It’s one of these what-games-can-be questions for me (and I include the storytelling angle in my definition of “game” here–it’s a holistic thing). I’m definitely not from the “Who cares about the narrative, does it shoot good?” school of thought. If Beau Willimon and David Fincher can use an actor like Kevin Spacey to tell a politically nuanced tale that slyly comments on current affairs, why can’t a piece of interactive entertainment starring Kevin Spacey do the same?

Write to Matt Peckham at matt.peckham@time.com.

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