Snapchat users will see ads on the messaging app starting this weekend, the social media company announced Friday.
“Understandably, a lot of folks want to know why we’re introducing advertisements to our service. The answer is probably unsurprising—we need to make money,” the company said in a blog post. “Advertising allows us to support our service while delivering neat content to Snapchatters.”
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The company promised the ads wouldn’t display in people’s messages. “That would be totally rude,” Snapchat said. Instead, users will be able to choose whether to view the ads.
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