Amazon publishes books, builds smartphones, distributes videos, and produces television shows, not to mention its core business: it sells almost everything. Now, the company is launching its grocery delivery business on the East Coast for the first time on Friday, when it begins delivering food to customers in New York City in an effort to break into the grocery delivery market.
Amazon’s service, called AmazonFresh, promises same-day grocery delivery to customers in New York as long as orders are placed before 10 am, Re/code reports. AmazonFresh will currently deliver only to Park Slope residents, targeting upper middle class families in the Brooklyn neighborhood where there’s sure to be a high concentration of avid Amazon acolytes.
For now, the program is only available to New Yorkers who are members of Amazon’s $99-per-year Prime program, which allows customers to buy pretty much anything from Amazon for free on a two-day delivery. The service has already been operating in Seattle and a few metro areas in California.
How successful will AmazonFresh be? The company is competing against a local online grocer in New York, FreshDirect — which already has a well-established foothold in the city — as well as startups like Instacart. And the grocery business often operates at low profit margins. But if AmazonFresh gets customers to start ordering, it could boost its same-day delivery business to include higher-margin goods.
- The Real Reason Florida Wants to Ban AP African-American Studies, According to an Architect of the Course
- Column: Tyre Nichols' Killing Is The Result of a Diseased Culture
- Without Evusheld, Immunocompromised People Are on Their Own Against COVID-19
- Here Are All the Movies and TV Shows That Make Up the New DCU
- TikTok's 'De-Influencing' Trend Is Here to Tell You What Stuff You Don't Need to Buy
- Column: America Goes About Juvenile Crime Sentencing All Wrong
- Why Your Tax Refund May Be Lower This Year
- Brazil Wants to Abandon a 34,000-Ton Ship at Sea. It Would be an Environmental Disaster
- The 5 Best New TV Shows Our Critic Watched in January 2023