Twitter has created a new way for users to play audio inside tweets, announcing Thursday that they have teamed up with Soundcloud to bring a full catalogue of music and other recordings to Twitter.
Embedding audio inside tweets is nothing new, but this freshly developed audio card allows a user to additionally “dock” a music card inside the app while continuing to scroll through the timeline while listening simultaneously.
David Guetta and Chance the Rapper have already taken advantage of the new cards:
This isn’t Twitter’s first attempt at re-imagining how tweets make use of sound — the company killed its #Music app in March, after it failed to draw listeners away from more dominant music streaming services like Spotify.
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Write to Eliana Dockterman at eliana.dockterman@time.com