--- description: "Oops. I'm sorry about that. I had this beautiful idea and we got carried away with ourselves," says the U2 frontman. title: Bono is Sorry image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8331f7e3a15768b4/6986a3eccd684810cc096827/bono_1280.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Bono Is Sorry for Dumping a New U2 Album Onto Your Apple Device by [Elizabeth Barber](/author/elizabeth-barber/) ## Elizabeth Barber Update your preferences in [Account Settings](/account/preferences/) Close Oct 15, 2014 4:27 AM CUT  Bono talks to TIME about U2's latest album release through iTunes Bono talks to TIME about U2's latest album release through iTunesTIME by [Elizabeth Barber](/author/elizabeth-barber/) ## Elizabeth Barber Update your preferences in [Account Settings](/account/preferences/) Close Oct 15, 2014 4:27 AM CUT Bono has [apologized](http://pitchfork.com/news/57080-bono-apologizes-about-songs-of-innocence-release-u2-share-the-miracle-of-joey-ramone-video/ "undefined") for giving new meaning to the word _earworm_ and sending U2’s latest album straight into iTunes users’ music libraries, whether they wanted it or not, Pitchfork reports. In a [Facebook Q&A](https://www.facebook.com/video.php?v=10153458076501686&set=vb.5678046685&type=2&theater "undefined") session, one non-consensual listener wrote, “Can you please never release an album on iTunes that automatically downloads to peoples \[sic\] playlists ever again? It’s really rude.” Pitchfork, a music-reviews website, reports that a seemingly chastened Bono replied, “Oops. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves. Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years mightn’t be heard.” “There’s a lot of noise out there,” the U2 front man continued. “I guess we got a little noisy ourselves to get through it.” U2’s latest album, _Songs of Innocence_, was uploaded to iTunes users’ libraries for free download on Sept. 9\. Non-U2 fans, and even U2 fans chaffing at not having a say in the matter, cried foul. \[[_Pitchfork_](http://pitchfork.com/news/57080-bono-apologizes-about-songs-of-innocence-release-u2-share-the-miracle-of-joey-ramone-video/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3508636/bono-apologizes-sorry-itunes-apple-u2-songs-of-innocence/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3508636/bono-apologizes-sorry-itunes-apple-u2-songs-of-innocence/"},"headline":"Bono Is Sorry for Dumping a New U2 Album Onto Your Apple Device","datePublished":"2014-10-15T04:27:09.000Z","dateModified":"2026-02-21T10:47:44.792Z","description":"Unwitting listeners were less than pleased about an iTunes drop they didn't say they wanted","url":"https://time.com/3508636/bono-apologizes-sorry-itunes-apple-u2-songs-of-innocence/","keywords":["Music","facebook","iTunes","Bono","U2"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8331f7e3a15768b4/6986a3eccd684810cc096827/bono_1280.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Elizabeth Barber","jobTitle":null,"url":"https://time.com/author/elizabeth-barber/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8331f7e3a15768b4/6986a3eccd684810cc096827/bono_1280.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Bono U2","caption":"Bono talks to TIME about U2's latest album release through iTunes","creditText":"TIME","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3508636/bono-apologizes-sorry-itunes-apple-u2-songs-of-innocence/","name":"Bono Is Sorry for Dumping a New U2 Album Onto Your Apple Device"}}]}] ```