![Consumers Get Jump On Black Friday Deals By Shopping Thursday Evening Consumers Get Jump On Black Friday Deals By Shopping Thursday Evening](https://api.time.com/wp-content/uploads/2014/10/452436621.jpg?quality=85&w=2400)
Black Friday is starting early this holiday shopping season.
Macy’s fired the first shots of the Thanksgiving shopping wars Tuesday, announcing that its doors will open at 6 p.m. on Thanksgiving Day, a Thursday. That’s two hours earlier than last year, NBC reports, when Macy’s opened at 8 p.m. Thursday. Back in 2012, it opened at midnight on Black Friday.
Macy’s said in a statement that Black, well, Thursday was appealing to both consumers and employees who volunteer to work the Thanksgiving Day shift. “We also heard last year from many associates who appreciated the opportunity to work on Thanksgiving so they could have time off on Black Friday,” Macy’s said, according to the Star Tribune. “Additionally, associates who work an opening shift on Thanksgiving will be compensated with incentive pay.”
You can take that Thanksgiving dinner to go, right?
More Must-Reads from TIME
- Why Biden Dropped Out
- Ukraine’s Plan to Survive Trump
- The Rise of a New Kind of Parenting Guru
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Contact us at letters@time.com