Actor Jeff Goldblum strips down for an eccentric General Electric ad promoting an LED lightbulb that can be switched on and off with a smartphone app. Watch him paint a self-portrait and play piano shirtless in a hot tub in this spoof of cheesy infomercials that’s directed by comedy duo Tim & Eric (Tim Heidecker and Eric Wareheim). All that is missing is his maniacal laugh from Jurassic Park.
MORE: Long Live the Lightbulb
MORE: A Brief History of the Lightbulb
MORE: The Matrix‘s Agent Smith Returns…To Pitch G.E. Products
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Olivia B. Waxman at olivia.waxman@time.com