--- title: Nestle Made a Bra Cam For Breast Cancer Awareness Month description: Shows how often woman's breasts get ogled canonical: https://time.com/3449830/nestle-bra-cam-breasts/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-09-30T16:57:59.000Z article:modified_time: 2026-04-13T07:13:29.364Z og:title: Nestle Made a Bra Cam For Breast Cancer Awareness Month og:description: This isn't the brand's first foray into smart-bra technology og:url: https://time.com/3449830/nestle-bra-cam-breasts/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7a6e8b3367c8fcae/6986a630e8524bf0e7604fd7/screen-shot-2014-09-30-at-12-09-51-pm.png?branch=production&width=606&quality=75&auto=webp&crop=16:9 og:image:width: 606 og:image:height: 341 og:image:alt: Screen Shot 2014-09-30 at 12.09.51 PM og:type: article twitter:card: summary_large_image twitter:title: Nestle Made a Bra Cam For Breast Cancer Awareness Month twitter:description: This isn't the brand's first foray into smart-bra technology twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7a6e8b3367c8fcae/6986a630e8524bf0e7604fd7/screen-shot-2014-09-30-at-12-09-51-pm.png?branch=production&width=606&quality=75&auto=webp&crop=16:9 ---  # This 'Bra Cam' Shows How Often Women's Breasts Get Ogled > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 30, 2014 4:57 PM UTC  Nestle by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 30, 2014 4:57 PM UTC In honor of October’s Breast Cancer Awareness month, Nestlé FITNESS launched a campaign encouraging women to #CheckYourSelfie. How did the company drill the message home? By chronicling how often people ogle women’s breasts by implanting a camera in a bra. And it turns out that the volunteer’s breasts get checked out a lot, by men, women, babies, and dogs, alike. To be fair, though, the woman in the video _is_ walking around with a bright pink bra sticking out of her shirt, which is likely to draw attention — although far be it from us to knock a breast cancer awareness campaign. This isn’t Nestlé’s first go at smart-bra innovation. In 2013, the company created a bra that tweets every time it gets unclasped: We can only imagine what undergarment-related promotions 2015 will hold. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3449830/nestle-bra-cam-breasts/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3449830/nestle-bra-cam-breasts/"},"headline":"This 'Bra Cam' Shows How Often Women's Breasts Get Ogled","datePublished":"2014-09-30T16:57:59.000Z","dateModified":"2026-04-13T07:13:29.364Z","description":"Nestlé created video in honor of October's Breast Cancer Awareness month","url":"https://time.com/3449830/nestle-bra-cam-breasts/","keywords":["Living","Newsfeed","viral","Branding","Advertising","health","nestle"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7a6e8b3367c8fcae/6986a630e8524bf0e7604fd7/screen-shot-2014-09-30-at-12-09-51-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7a6e8b3367c8fcae/6986a630e8524bf0e7604fd7/screen-shot-2014-09-30-at-12-09-51-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-09-30 at 12.09.51 PM","caption":"","creditText":"Nestle","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3449830/nestle-bra-cam-breasts/","name":"This 'Bra Cam' Shows How Often Women's Breasts Get Ogled"}}]}] ```