In honor of October’s Breast Cancer Awareness month, Nestlé FITNESS launched a campaign encouraging women to #CheckYourSelfie.
How did the company drill the message home? By chronicling how often people ogle women’s breasts by implanting a camera in a bra. And it turns out that the volunteer’s breasts get checked out a lot, by men, women, babies, and dogs, alike.
To be fair, though, the woman in the video is walking around with a bright pink bra sticking out of her shirt, which is likely to draw attention — although far be it from us to knock a breast cancer awareness campaign.
This isn’t Nestlé’s first go at smart-bra innovation. In 2013, the company created a bra that tweets every time it gets unclasped:
We can only imagine what undergarment-related promotions 2015 will hold.
- Taylor Swift Is TIME's 2023 Person of the Year
- Meet the Nation Builders
- Why Cell Phone Reception Is Getting Worse
- Column: It's Time to Scrap the Abraham Accords
- Israeli Family Celebrates Release of Hostage Grandmother
- In a New Movie, Beyoncé Finds Freedom
- The Top 100 Photos of 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
