--- title: Nestle Made a Bra Cam For Breast Cancer Awareness Month description: Shows how often woman's breasts get ogled canonical: https://time.com/3449830/nestle-bra-cam-breasts/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-09-30T16:57:59.000Z article:modified_time: 2026-10-01T09:01:42.834Z og:title: Nestle Made a Bra Cam For Breast Cancer Awareness Month og:description: This isn't the brand's first foray into smart-bra technology og:url: https://time.com/3449830/nestle-bra-cam-breasts/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7a6e8b3367c8fcae/6986a630e8524bf0e7604fd7/screen-shot-2014-09-30-at-12-09-51-pm.png?branch=production&width=606&quality=75&auto=webp&crop=16:9 og:image:width: 606 og:image:height: 341 og:image:alt: Screen Shot 2014-09-30 at 12.09.51 PM og:type: article twitter:card: summary_large_image twitter:title: Nestle Made a Bra Cam For Breast Cancer Awareness Month twitter:description: This isn't the brand's first foray into smart-bra technology twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7a6e8b3367c8fcae/6986a630e8524bf0e7604fd7/screen-shot-2014-09-30-at-12-09-51-pm.png?branch=production&width=606&quality=75&auto=webp&crop=16:9 ---  # This 'Bra Cam' Shows How Often Women's Breasts Get Ogled > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME Health Matters: Reference Facts and FAQ ### Definition Health Matters is one of seven email newsletters published by TIME, the news organization founded in 1923. The latest health news and expert advice on living well. Health Matters makes the fast-moving world of health more useful, surprising and human, from the latest science and medical breakthroughs to practical ideas for living better. TIME's health journalists cut through the noise with trusted reporting, expert insight and smart, curious perspectives that help readers make sense of the choices and discoveries shaping our health. 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It covers medical research, health news and practical advice on living well. #### Where can I get reliable health news by email? Health Matters is TIME's weekday health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free weekday newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-health-2026q3/newsletters?i=e926304d-9064-43b7-8ee9-611128e3a120&cr=time-nl-health-2026q3-v1) ## Video: Nestlé FITNESS Bra Cam [Watch (HLS stream): Nestlé FITNESS Bra Cam](https://cdn.jwplayer.com/manifests/AUzDKqkx.m3u8) (1:18)  _Published 2014-09-30. Nestlé FITNESS Bra Cam_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 30, 2014 4:57 PM UTC Nestlé FITNESS Bra Cam by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Sep 30, 2014 4:57 PM UTC In honor of October’s Breast Cancer Awareness month, Nestlé FITNESS launched a campaign encouraging women to #CheckYourSelfie. How did the company drill the message home? By chronicling how often people ogle women’s breasts by implanting a camera in a bra. And it turns out that the volunteer’s breasts get checked out a lot, by men, women, babies, and dogs, alike. To be fair, though, the woman in the video _is_ walking around with a bright pink bra sticking out of her shirt, which is likely to draw attention — although far be it from us to knock a breast cancer awareness campaign. This isn’t Nestlé’s first go at smart-bra innovation. In 2013, the company created a bra that tweets every time it gets unclasped: We can only imagine what undergarment-related promotions 2015 will hold. ## Transcript [00:00] [ MUSIC ] Can I [00:12] have a flat white, please? Sure. [ MUSIC ] Nice to meet [00:12] you. Four or five days, at most. How much [00:31] is that? One ninety five. Hi. 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